If you’ve never dealt with a disapproved ad or ad extension, count yourself lucky. They’re a real nuisance. Resolving these types of issues can consume countless hours. And in some cases, you might find yourself pulling out your hair in frustration over how unhelpful Google can be with their support. Even if you think that you’re doing everything according to … Read More
How to solve YouTube Google Ads targeting
I don’t know about you, but I have a love-hate relationship when it comes to YouTube and Google Ads. I love how there is so much useful content at your fingertips. If you’re looking for how-tos, reviews, music, news, entertainment videos and more, YouTube has you covered. But, with the staggering amount of great content also comes a serious amount … Read More
What makes good content?
You’ve probably heard the “Content is King” idea. This has been a marketing and SEO mantra since the beginning of time. And it’s no great revelation that quality is more important than quantity. A single well-written blog post every couple of months is inevitably worth more than a weekly rubbish offering. But before you click away from this post, don’t … Read More
Sales drop – looking for the reasons in Google Analytics
Most business owners are uncomfortably aware of that feeling you get when your sales are down, but you don’t know why. It’s somewhere between concern and panic, but to stay at the more practical end of the scale, a good starting point is to look in your Google Analytics data. But rather than the standard headless-chicken-blindly-pecking-at-data model (not the best … Read More
Why your ads might not be working and what you can do about it.
If you’re running a Google Ads campaign, it’s possible that some or all of your ads will see zero impressions. Or you might notice that your ads are seeing fewer impressions than expected. It’s almost as if Google’s floodgates are only partially open, letting just a trickle of impressions in. If this is happening to you, then your newly created … Read More
How to improve SEO without spending time or money
Chances are that you’ve had some type of SEO task on your to-do list for a while. But for whatever reason, you’ve now decided to do something about it. And this time, I’m going to help make sure it doesn’t slide. The following isn’t an in-depth guide to SEO. It won’t turn you into an SEO guru – although if … Read More
Turning off your Google Ads
Does the following scenario ring any bells? Feel free to hum if you recognise the tune. Google Ads has been producing good, solid results for some time. And while it’s always been difficult to gauge the exact ROI, you’re confident that it’s working. But lately, the world and your business have been seeing some unusual times. Perhaps sales are down … Read More
Going beyond the basics
When I think of the various targeting options within Google Ads, I sometimes think of a pyramid. Note that it’s not an exhaustive list of targeting options, as there are so many to choose from. But these are the main items that come to mind. At the very top of my pyramid you have the options that seem to make … Read More
More Google Updates are coming
My single prediction for 2020 is that a lot will change this year. And the traffic you’ll receive from Google? That’s going to be affected too. Why more updates? Setting aside the issue of their ads, Google have one main agenda when it comes to presenting users with search results: To make sure that people find the best answer to … Read More
Hidden Google Ads feature – incredibly powerful
There’s an incredibly useful feature within your Google Ads account that you might not be aware of. It’s hidden away deep within the inner workings of the complex Google Ads system. And it could prove to be an incredible time saver. The problem with conversion actions – there are so many of them If you’re running a Google Ads account, … Read More
