While the SEO experts debate complex theories about AI search optimisation, I’ve discovered something surprisingly simple. You can simply ask AI systems what factors they consider when recommending businesses. Even more surprisingly, they’ll tell you – in as much detail as you want. This isn’t theoretical. Let me show you exactly how this works. A Real-World Test: Local Tyre Services … Read More
Adapting to our new AI overlords
Following my “SEO is dead? Again?” post, I’ve stimulated my appetite to explore further. And disagree with myself. With hindsight, I may have been too eager to paint a binary picture, where either everything stays as it is today or no one uses Google any more. One of the reasons for this error is that I believe we’ve become conditioned … Read More
SEO is dead? Again? Maybe this time.
I suspect you’ve heard this before: SEO is dead. Finished. Again. It’s a bold claim, or it would be, if it wasn’t so over-used. As someone who’s worked in digital marketing for over twenty years, I can usually tell you with certainty that the reports of SEO’s death have been greatly exaggerated. The predictions have always proven to be incorrect. … Read More
Links and link building can be worse than a punch in the face
What you’re about to read may not excite you. But you should take it seriously. It could save you far more money than you’re prepared to throw away. But before that, I need to give you an over-simplified history of SEO. Don’t let this put you off. You need to know this. If not today, then at some point in … Read More
Google Search Console vitals
I admit it. I happen to love Google Search Console. And I don’t think it gets enough attention. It’s free, reasonably accurate, there is almost no setting up, and for the most part, it’s non-technical. So I’m quite surprised by the number of people who don’t use it at all. In this post, I’ll show you the two sections of … Read More
ChatGPT and SEO
What is ChatGPT? If you believe the hype, excitement and fear that’s out there, ChatGPT is somewhere between the dawn of a new era and the end of the world. Essentially though, ChatGPT is just a chatbot. But unlike the chatbot of yesteryear, it can actually hold a reasonable conversation, and even give answers to questions in a human/ish manner. … Read More
Search Console – a beginner’s guide to advanced tactics
There are more SEO tools than good reasons for using them. And sadly, I feel that the majority aren’t fit for purpose. There are some notable exceptions, however, and one of the best is often neglected by businesses, unusually powerful, and misunderstood by most. It’s also free. The tool is Google Search Console. And unlike many others, it doesn’t try … Read More
What makes good content?
You’ve probably heard the “Content is King” idea. This has been a marketing and SEO mantra since the beginning of time. And it’s no great revelation that quality is more important than quantity. A single well-written blog post every couple of months is inevitably worth more than a weekly rubbish offering. But before you click away from this post, don’t … Read More
How to improve SEO without spending time or money
Chances are that you’ve had some type of SEO task on your to-do list for a while. But for whatever reason, you’ve now decided to do something about it. And this time, I’m going to help make sure it doesn’t slide. The following isn’t an in-depth guide to SEO. It won’t turn you into an SEO guru – although if … Read More
More Google Updates are coming
My single prediction for 2020 is that a lot will change this year. And the traffic you’ll receive from Google? That’s going to be affected too. Why more updates? Setting aside the issue of their ads, Google have one main agenda when it comes to presenting users with search results: To make sure that people find the best answer to … Read More
