My single prediction for 2020 is that a lot will change this year. And the traffic you’ll receive from Google? That’s going to be affected too. Why more updates? Setting aside the issue of their ads, Google have one main agenda when it comes to presenting users with search results: To make sure that people find the best answer to … Read More
SEO best practices – 2 guides, 2 steps and 2 checks
This is the most minimalist checklist you’re likely to find for making sure that your content is SEO friendly. It isn’t comprehensive. And it certainly isn’t a guide to doing SEO as such. It’s a very basic checklist of quick steps that anyone should take when creating a piece of content on their website. There are two guiding questions, to … Read More
Google doesn’t love your blog post? Fix it.
You know that blog post? The one you poured your heart and soul into? The post that was more thorough than usual, offered great insight… the one you just knew was one of your best? When you go to see how it’s doing in Google, expecting to see a surge of joy, you may instead you see this: Don’t worry. … Read More
Your website designer knows nothing about SEO (probably)
Nobody wants to redesign their website, but we’re all going to have to do it at some point. Eugh. This post will make sure that your next website redesign won’t destroy your Google traffic. It might not be useful to you right now, but I’d recommend reading it and storing it somewhere safe for when you next try to choose … Read More
Actionable SEO basics – for busy people
You probably understand at least some of the basics of SEO. Contrary to what many SEOs will have you believe – it’s not rocket science! You know it’s all about choosing the right keywords, then using them properly in the title, description, content, links, images and so on. But when I deliver our SEO training and am getting a feel … Read More
How to get more traffic from Google – the basic approach
“How do I get more traffic to my website?” is one of the most common questions we are asked. Stick with me. Fact: it used to be so much easier. At risk of sounding like I’m as old as I am, back in the day, getting people to your website was easy. You created some lead bait, made some noise, … Read More
Two questions (something for everyone)
Recently, I asked our Google Demystifier subscribers for any Google-related questions you may have that could help your business in 2019. To be honest I didn’t know what to expect in terms of quantity or quality. No offence intended. But I’ve been blown away. They sent some great questions my way, and choosing which to use has been bordering on … Read More
Your website’s organic traffic trends
If I asked you what’s been happening to your organic traffic over the past year or so, would you know the answer? Not just how much traffic you’re getting right now, but how this has changed over time, in terms of quality and quantity? If you don’t know how to find this information, our Google Demystified in two minutes video … Read More
The time is now
One of the biggest changes in SEO is now underway. And it’s going to affect every business with a website. If that includes you – read on. Some time ago I wrote about Google’s plans for a mobile-first index. At the time I wrote that “this is something that you’re going to have to do sooner or later“. Well, it … Read More
SEO tools: the best free, best paid and best avoided
There are more SEO tools out there than stars in the sky. Or at least it feels that way. The reason for this is a simple but seductive dream: The right SEO tool can save you time, save you money, increase your web traffic, bring you more sales and cut down your working day to a few hours. What’s not … Read More