Two questions (something for everyone)

Posted by Dave CollinsAnalytics, SEO

Recently, I asked our Google Demystifier subscribers for any Google-related questions you may have that could help your business in 2019. To be honest I didn’t know what to expect in terms of quantity or quality. No offence intended. But I’ve been blown away. They sent some great questions my way, and choosing which to use has been bordering on … Read More

Your website’s organic traffic trends

Posted by Dave CollinsAnalytics, SEO, Two minute video

If I asked you what’s been happening to your organic traffic over the past year or so, would you know the answer? Not just how much traffic you’re getting right now, but how this has changed over time, in terms of quality and quantity? If you don’t know how to find this information, our Google Demystified in two minutes video … Read More

Google are going to kill conversion tracking – here’s why

Posted by Dave CollinsAnalytics, Google Ads, Marketing

If you’re spending on AdWords (or other online ads) then you’re probably paying close attention to conversion rates. Doing so is understandable but flawed. And it may be hurting you and also Google. At risk of oversimplifying how conversion tracking works, a person clicks on your ad, a cookie is placed in their browser, and when they buy your product, this registers as a conversion. Voilà. … Read More

Be quiet and let your data talk

Posted by Dave CollinsAnalytics

Have you ever got carried away with a bad or impractical idea? In the cold light of day, vision and dreams are poor substitutes for facts. It can be painful. Many times this is down to the massive gap that lies between a dream and a plan. One simple and effective way to transform such ideas is to get rid of words and phrases like think, believe, … Read More

Conversion tracking in Google AdWords – a better way

Posted by Aaron WeinerAnalytics, Google Ads

AdWords conversion tracking is dead. No, Google haven’t removed it from AdWords, nor are they phasing it out. Yet. But if you’re using conversion tracking as your sole gauge of success, you’re doing it wrong! Why? Because AdWords conversion tracking is a highly inaccurate indicator; but not a reliable metric. The entire system is based on a cookie, and that cookie might not … Read More

What everybody needs to know about tracking

Posted by Dave CollinsAnalytics, Google Ads

The era of being able to accurately track your online marketing efforts is over. Or more accurately: the era of thinking you could accurately track your online marketing is over. Only a few years ago, we thought we could track almost every single keyword that was used to find our websites. The reality was that we could track the keywords … Read More

Data can cause pain and irreparable damage

Posted by Dave CollinsAnalytics, Marketing

Tracking is deadly. It skews our perception of reality, gives us a dangerously false sense of security, and pushes us into making poor decisions. In our own company, we track the work that we do to near-psychotic levels of accuracy. Note that isn’t a boast thinly veiled to look like criticism (I’m thinking of “my greatest weakness is my attention … Read More

What can you do when Google are wrong?

Posted by Dave CollinsAnalytics, Google Ads

We just discovered a bug in Google Analytics. In itself that’s worrying enough, but Google appear quite adamant that this isn’t an issue. I strongly disagree. Here’s what happened. While recently reviewing organic search traffic in Google Analytics, we noticed that some of what Google was identifying as organic was actually coming from AdWords. When we looked further, Analytics identified … Read More

Why are you still using that old thing?

Posted by Dave CollinsAnalytics

You’re almost certainly running Google Analytics on your website. But have you ever stopped to question why? Most likely it’s down to one of the following: Because it’s free. If so then you might want to question the wisdom of choosing a solution that monitors your website, analyses your online efforts and essentially directs and evaluates all of your digital … Read More

How To Win Customers and Influence Visitors

Posted by Dave CollinsAnalytics

Every page on your website has the potential to impress or repulse, so why has it become acceptable to only optimise the home page, main page and landing pages? Broadly speaking, every page performs one or more of the following functions: – To inform. – To impress. – To persuade. – To compel. Pages that inform. Passively sharing information is … Read More