Data Never Lies

Posted by Dave CollinsAnalytics

Gut instinct is over-rated. Try setting-up a split test on one of your website’s main pages with four new variations. And try to predict which will win. In theory, you have a one in five chance chance of getting it right. In reality, you’re likely to have a different perspective on your website than your visitors, so your chance of … Read More

How do you function with your eyes closed?

Posted by Dave CollinsAnalytics

I’m going to make some assumptions about you and your website. 1: You probably have Google Analytics installed on your website. 2: You probably don’t use it very much. A lot of companies follow three typical stages with Analytics. Stage 1: Analytics is setup and the code installed on the website. Stage 2: Lots of clicking on all the options. … Read More