Your website’s data isn’t abstract, academic or a goal in itself. It’s a means of understanding your visitors – where they come from, what they’re looking for, what they do once they arrive and more. If you’re against the concept of analytics, you’re effectively against understanding how people interact with your website and your business. Which is why many businesses … Read More
Still ignoring your mobile users? So are we.
I just looked in the Google Analytics accounts of 25 different companies, to see how many visitors are using a mobile device. The figures ranged from 0.5% to 10.3%, with an average of 4.9%. Most companies, ourselves included, choose to ignore the problem.
Data Never Lies
Gut instinct is over-rated. Try setting-up a split test on one of your website’s main pages with four new variations. And try to predict which will win. In theory, you have a one in five chance chance of getting it right. In reality, you’re likely to have a different perspective on your website than your visitors, so your chance of … Read More
How do you function with your eyes closed?
I’m going to make some assumptions about you and your website. 1: You probably have Google Analytics installed on your website. 2: You probably don’t use it very much. A lot of companies follow three typical stages with Analytics. Stage 1: Analytics is setup and the code installed on the website. Stage 2: Lots of clicking on all the options. … Read More