AdWords is sending you garbage clicks. What can you do?

Posted by Aaron WeinerEmergency, Google AdWords

You’ve reviewed all your AdWords data, and come to the conclusion that most of the clicks are garbage. A small number are doing exactly what you wanted them to do, but, simply put, the wrong people are clicking on your ads! It’s easy to jump to the conclusion that AdWords isn’t for you, but that might not be the right … Read More

AdWords is too expensive

Posted by Aaron WeinerEmergency, Google AdWords

You’ve just logged into AdWords Account and you see that your cost per click is far too high. There’s no way you can continue to sustain an AdWords account at these levels. One option is to give up and decide that AdWords isn’t for you. I suspect your competition would love that, but is that the right approach? Isn’t it possible that you’re … Read More

Sudden Traffic Drop? Step by step diagnostic instructions

Posted by Dave CollinsEmergency, SEO

Your website traffic has fallen – possibly dramatically. You’ve logged into your Google Analytics account – you can see there’s a dramatic decline but there’s so much information. Where do you start? Every business website will see a traffic drop at some point, and when it happens it can be terrifying. Is it an SEO problem? Have you been hit by a … Read More