SEO is dead? Again? Maybe this time.

Posted by Dave CollinsSEO

I suspect you’ve heard this before: SEO is dead. Finished. Again. It’s a bold claim, or it would be, if it wasn’t so over-used. As someone who’s worked in digital marketing for over twenty years, I can usually tell you with certainty that the reports of SEO’s death have been greatly exaggerated. The predictions have always proven to be incorrect. … Read More

Links and link building can be worse than a punch in the face

Posted by Dave CollinsSEO

What you’re about to read may not excite you. But you should take it seriously. It could save you far more money than you’re prepared to throw away. But before that, I need to give you an over-simplified history of SEO. Don’t let this put you off. You need to know this. If not today, then at some point in … Read More

How to retain your Google Analytics 3 data

Posted by Dave CollinsAnalytics

If you happened to log into your old Google Analytics 3 account recently, perhaps to briefly to mourn analytics data you could understand, you might have noticed a warning, similar to this: When I first stumbled across it, I ignored it. I knew that the old Google Analytics 3 stopped collecting data months ago, so thought that it had no … Read More

Google Analytics 4 – the most basic introduction to using it

Posted by Dave CollinsAnalytics

I assume that by now, you’ve at least looked at your Google Analytics 4 account. If you found it a little overwhelming, you’re not alone. And if you mentally filed it under the “get my head around it one day, but not today” category, then I certainly feel your pain. So putting aside my own dislike of the new platform, … Read More

Google Search Console vitals

Posted by Dave CollinsSEO

I admit it. I happen to love Google Search Console. And I don’t think it gets enough attention. It’s free, reasonably accurate, there is almost no setting up, and for the most part, it’s non-technical. So I’m quite surprised by the number of people who don’t use it at all. In this post, I’ll show you the two sections of … Read More

How to create good content ideas

Posted by Dave CollinsContent, Copywriting

Creating good content is like having a shooting star in a sky full of twinkling lights. It’s what sets you apart, draws people in, and keeps them coming back for more. It’s good for your website visitors, good for Google’s spiders, and basically just good for business. You already know this, but for many people, the hardest part in the … Read More

ChatGPT and SEO

Posted by Dave CollinsCopywriting, SEO

What is ChatGPT? If you believe the hype, excitement and fear that’s out there, ChatGPT is somewhere between the dawn of a new era and the end of the world. Essentially though, ChatGPT is just a chatbot. But unlike the chatbot of yesteryear, it can actually hold a reasonable conversation, and even give answers to questions in a human/ish manner. … Read More

Google Analytics 4 – it’s all about to change

Posted by Dave CollinsAnalytics

By the second half of 2023, Google Analytics as you know it will die. Sadly that’s not hyperbole. When most people talk about Google Analytics, they’re actually referring to what Google calls Universal Analytics. On July 1st 2023, Universal Analytics will stop processing new data. And there’s nothing that you can do about that. The good news is that it’s … Read More