The easiest website fixes

Posted by Dave CollinsWebsite Optimisation

Here’s something that anyone with a website can use. Better still, you could use some of these ideas on your own website in literally a few minutes. With nothing to download, nothing to install and nothing to buy. I’ve put together a very short video that highlights some of the most common mistakes that websites make in three areas: The … Read More

Two questions (something for everyone)

Posted by Dave CollinsAnalytics, SEO

Recently, I asked our Google Demystifier subscribers for any Google-related questions you may have that could help your business in 2019. To be honest I didn’t know what to expect in terms of quantity or quality. No offence intended. But I’ve been blown away. They sent some great questions my way, and choosing which to use has been bordering on … Read More

Your website’s organic traffic trends

Posted by Dave CollinsAnalytics, SEO, Two minute video

If I asked you what’s been happening to your organic traffic over the past year or so, would you know the answer? Not just how much traffic you’re getting right now, but how this has changed over time, in terms of quality and quantity? If you don’t know how to find this information, our Google Demystified in two minutes video … Read More

The time is now

Posted by Dave CollinsSEO

One of the biggest changes in SEO is now underway. And it’s going to affect every business with a website. If that includes you – read on. Some time ago I wrote about Google’s plans for a mobile-first index. At the time I wrote that “this is something that you’re going to have to do sooner or later“. Well, it … Read More

Google are taking away your control, again.

Posted by Aaron WeinerGoogle Ads

Recently, there have been some massive changes over at Google, and I am not talking about how AdWords is now called Google Ads. Nor am I talking about the new interface. Or the Google Ads support which has gone seriously downhill over the past few months. I don’t have much hair on my head, but I do at times find … Read More

SEO tools: the best free, best paid and best avoided

Posted by Dave CollinsSEO

There are more SEO tools out there than stars in the sky. Or at least it feels that way. The reason for this is a simple but seductive dream: The right SEO tool can save you time, save you money, increase your web traffic, bring you more sales and cut down your working day to a few hours. What’s not … Read More

Your Google Display Network performance is about to take a nose dive

Posted by Aaron WeinerGoogle Ads

In case you weren’t aware, Google recently sent out an email about some upcoming changes they were making to mobile targeting on the Google Display Network (GDN). The email looked something like this: Background – and how this change could impact your account’s performance. If you’re running any campaigns that target the GDN and you don’t update your settings, you’re … Read More

Cut your Google Ads costs in less than one hour a week

Posted by Aaron WeinerGoogle Ads

Google Ads (formerly known as AdWords) can be expensive. For some businesses, it’s so expensive that they may have turned it off in frustration. If you’re thinking about calling it quits on Google Ads or maybe you already did, this will hopefully change your mind. I’m going to show you five ways to cut your Google Ads costs while at … Read More

The best SEO tool – free, reliable and certified by Google

Posted by Dave CollinsSEO

I don’t want to brag, but I think I’ve used almost every SEO tool that’s out there. Over the years I’ve been dazzled by ahrefs, screaming frog, sitebulb, xenu, web position gold (I’m old), website auditor, Moz, the link assistant tools, citation labs, serps, long tail pro, ubersuggest and a fair number of others. I’m not linking to all of … Read More

Five reasons to steer clear of AdWords

Posted by Aaron WeinerGoogle Ads

Are you thinking about using AdWords? Or maybe you’re already using it but you’re not sure if it’s right for your business? If this sounds familiar, not only will this post potentially save you money, it will also help you decide once and for all if you should even be using AdWords. I have been managing AdWords accounts for our … Read More