Google Analytics 4 – the most basic introduction to using it

Posted by Dave CollinsAnalytics

I assume that by now, you’ve at least looked at your Google Analytics 4 account. If you found it a little overwhelming, you’re not alone. And if you mentally filed it under the “get my head around it one day, but not today” category, then I certainly feel your pain. So putting aside my own dislike of the new platform, … Read More

Google Search Console vitals

Posted by Dave CollinsSEO

I admit it. I happen to love Google Search Console. And I don’t think it gets enough attention. It’s free, reasonably accurate, there is almost no setting up, and for the most part, it’s non-technical. So I’m quite surprised by the number of people who don’t use it at all. In this post, I’ll show you the two sections of … Read More

How to create good content ideas

Posted by Dave CollinsContent, Copywriting

Creating good content is like having a shooting star in a sky full of twinkling lights. It’s what sets you apart, draws people in, and keeps them coming back for more. It’s good for your website visitors, good for Google’s spiders, and basically just good for business. You already know this, but for many people, the hardest part in the … Read More

ChatGPT and SEO

Posted by Dave CollinsCopywriting, SEO

What is ChatGPT? If you believe the hype, excitement and fear that’s out there, ChatGPT is somewhere between the dawn of a new era and the end of the world. Essentially though, ChatGPT is just a chatbot. But unlike the chatbot of yesteryear, it can actually hold a reasonable conversation, and even give answers to questions in a human/ish manner. … Read More

Google Analytics 4 – it’s all about to change

Posted by Dave CollinsAnalytics

By the second half of 2023, Google Analytics as you know it will die. Sadly that’s not hyperbole. When most people talk about Google Analytics, they’re actually referring to what Google calls Universal Analytics. On July 1st 2023, Universal Analytics will stop processing new data. And there’s nothing that you can do about that. The good news is that it’s … Read More

Three mistakes that your website is making

Posted by Dave CollinsWebsite Usability

When’s the last time you tweaked your website’s main pages? Not a complete redesign. You don’t have time for that. But what if I told you that your website is almost certainly making at least two out of three common mistakes? And that these mistakes are easy to fix. Generally in literally a few minutes. And what if they had … Read More

Search Console – a beginner’s guide to advanced tactics

Posted by Dave CollinsSEO

There are more SEO tools than good reasons for using them. And sadly, I feel that the majority aren’t fit for purpose. There are some notable exceptions, however, and one of the best is often neglected by businesses, unusually powerful, and misunderstood by most. It’s also free. The tool is Google Search Console. And unlike many others, it doesn’t try … Read More

How to solve your disapproved ads and why you should care

Posted by Aaron WeinerGoogle Ads

If you’ve never dealt with a disapproved ad or ad extension, count yourself lucky. They’re a real nuisance. Resolving these types of issues can consume countless hours. And in some cases, you might find yourself pulling out your hair in frustration over how unhelpful Google can be with their support. Even if you think that you’re doing everything according to … Read More