SEO best practices – 2 guides, 2 steps and 2 checks

Posted by Dave CollinsSEO

This is the most minimalist checklist you’re likely to find for making sure that your content is SEO friendly. It isn’t comprehensive. And it certainly isn’t a guide to doing SEO as such. It’s a very basic checklist of quick steps that anyone should take when creating a piece of content on their website. There are two guiding questions, to … Read More

Google doesn’t love your blog post? Fix it.

Posted by Dave CollinsSEO

You know that blog post? The one you poured your heart and soul into? The post that was more thorough than usual, offered great insight… the one you just knew was one of your best? When you go to see how it’s doing in Google, expecting to see a surge of joy, you may instead you see this: Don’t worry. … Read More

Google Ads is wasting your money at certain times

Posted by Aaron WeinerGoogle Ads

Anyone running Google Ads knows how easy it is to burn through money. An incorrect setting, a poorly targeted keyword, or even one irrelevant landing page can turn the whole thing into a costly exercise. It’s easy to do. And Google is more than happy for you to make these costly mistakes – because they’ll win in the end. That’s … Read More

Your website designer knows nothing about SEO (probably)

Posted by Dave CollinsSEO, Website Optimisation

Nobody wants to redesign their website, but we’re all going to have to do it at some point. Eugh. This post will make sure that your next website redesign won’t destroy your Google traffic. It might not be useful to you right now, but I’d recommend reading it and storing it somewhere safe for when you next try to choose … Read More

Actionable SEO basics – for busy people

Posted by Dave CollinsSEO

You probably understand at least some of the basics of SEO. Contrary to what many SEOs will have you believe – it’s not rocket science! You know it’s all about choosing the right keywords, then using them properly in the title, description, content, links, images and so on. But when I deliver our SEO training and am getting a feel … Read More

Getting Google Ads right – avoiding missed opportunities

Posted by Aaron WeinerGoogle Ads

Do you ever wonder why Google Ads appears to be working for so many other businesses and not yours? Ever wonder what you’re doing differently from everyone else? This post will help you understand the big issues holding you back from Google Ads success, and show you how to solve them in your own account. The problem with missed opportunities. … Read More

How to get more traffic from Google – the basic approach

Posted by Dave CollinsSEO

“How do I get more traffic to my website?” is one of the most common questions we are asked. Stick with me. Fact: it used to be so much easier. At risk of sounding like I’m as old as I am, back in the day, getting people to your website was easy. You created some lead bait, made some noise, … Read More

The easiest website fixes

Posted by Dave CollinsWebsite Optimisation

Here’s something that anyone with a website can use. Better still, you could use some of these ideas on your own website in literally a few minutes. With nothing to download, nothing to install and nothing to buy. I’ve put together a very short video that highlights some of the most common mistakes that websites make in three areas: The … Read More

Two questions (something for everyone)

Posted by Dave CollinsAnalytics, SEO

Recently, I asked our Google Demystifier subscribers for any Google-related questions you may have that could help your business in 2019. To be honest I didn’t know what to expect in terms of quantity or quality. No offence intended. But I’ve been blown away. They sent some great questions my way, and choosing which to use has been bordering on … Read More

Your website’s organic traffic trends

Posted by Dave CollinsAnalytics, SEO, Two minute video

If I asked you what’s been happening to your organic traffic over the past year or so, would you know the answer? Not just how much traffic you’re getting right now, but how this has changed over time, in terms of quality and quantity? If you don’t know how to find this information, our Google Demystified in two minutes video … Read More