Five reasons to steer clear of AdWords

Posted by Aaron WeinerGoogle AdWords

Are you thinking about using AdWords? Or maybe you’re already using it but you’re not sure if it’s right for your business? If this sounds familiar, not only will this post potentially save you money, it will also help you decide once and for all if you should even be using AdWords. I have been managing AdWords accounts for our … Read More

AdWords Conversions – why aren’t you getting enough?

Posted by Aaron WeinerEmergency, Google AdWords

You’ve just logged into your AdWords Account and you notice that while there are plenty of clicks, you’re not receiving any actual conversions. Experience tells you this isn’t normal behavior, and you fear that something may have gone terribly wrong. Why this is happening will depend on your particular situation, and figuring it out can be rather time-consuming. To make the … Read More

There’s a growing problem within AdWords

Posted by Aaron WeinerGoogle AdWords

There’s a growing problem within AdWords, and it’s going to hit your bottom line. And the result is that over time you’ll pay more or you’ll see very little in return from your AdWords spend. I have been doing AdWords since 2005, and Dave started back in 2001. Back then, things were different. AdWords, well let’s just say it was … Read More

Google penalty checker – don’t panic!

Posted by Dave CollinsSEO

Before you skim and move on, read the next paragraph. This post contains information that you’re almost certainly going to need at some point in the future. So even if you don’t read it all now, I’d suggest bookmarking it, or putting a copy of it somewhere safe. It could save you from a great deal of stress and pain. … Read More

https vs http – the debate is over

Posted by Dave CollinsSEO

You know how you sometimes read SEO blog posts that are useful, and even brighten your day a little? This isn’t one of those. Sorry. In fact there’s a reasonable chance that you’re not going like what you find here. But please don’t shoot the messenger. Google are starting to get more serious about the security of your website. At least … Read More

Great keyword blunders

Posted by Dave CollinsSEO

Keywords don’t hurt businesses. Using them incorrectly, however, well that’s a different matter. Using the wrong keywords in AdWords means wasting ad spend. This isn’t ideal, but assuming you’re monitoring the results, you should be able nip it in the bud. And experimentation is a healthy part of the AdWords process, so it’s really not the end of the world. Using … Read More

AdWords strategies that produce better results

Posted by Aaron WeinerGoogle AdWords

AdWords is complex. We believe that this is by design. By making the system so complicated, many businesses don’t pay close attention to what’s going on, other than the bill they receive each month. Some even give up entirely on AdWords. So this is your opportunity to succeed where others have failed and I’m going to show you how to make … Read More

Don’t join my list of SEO pain

Posted by Dave CollinsSEO

I wanted to start 2017 with an important message. One that’s based on the pain of thirty-three businesses that I worked with last year. This post could save you many thousands in lost revenue. If you know me, you might not be surprised to know that I track more or less everything. Spending, weather, sleep, exercise (or lack of), mood, music, daylight, … Read More

Great sources for finding the right keywords.

Posted by Aaron WeinerGoogle AdWords

When it comes to AdWords, using the right keywords within your campaigns is vital. Without them, your prospective customers will be less likely to see your ads. Worst of all, the wrong people could be clicking on them. If you think you have “already done” the keyword research, think again. Keyword research is an ongoing process that needs to be … Read More

The deadly dangers of riding big waves

Posted by Dave CollinsContent, SEO

The events depicted in this story aren’t based on a true story; they are a true story. This is the story of Bob. Not surprisingly, Bob wasn’t his real name, but every other aspect of what he did is 100% accurate and real. Bob was an ambitious and talented software developer, who was an early adopter of pretty much everything. … Read More