Don’t just survive, thrive; Living with Google.

Posted by Dave CollinsGoogle AdWords, SEO

At the end of February, Google unleashed the most enormous change of all time. (Ts & Cs apply) At least that’s what I thought, but when I spoke to Aaron, he had a very different take on it. We both agreed that the changes could have an enormous impact on businesses that rely on organic traffic. And that many AdWords-reliant companies could see a fundamental shift … Read More

SEO is dead – probably the worst advice you will hear all year

Posted by Dave CollinsSEO

I’ve been working with SEO since 1997. And while a lot has changed, one fundamentally bad piece of information keeps making a highly undesirable appearance: The mistaken belief that SEO is dead. Here are seven reasons why the person giving you such terrible advice is wrong, and four compelling reasons to never take them seriously again. 1 – When someone tells you that … Read More

Enormous Google changes

Posted by Dave CollinsGoogle AdWords, SEO

You probably noticed that Google’s search results have changed. Quite dramatically in fact. The old results looked like this: Now they look more like this: For now these changes only apply to searches carried out on desktop computers. So the new format means: No text ads on the right hand side of the search results Up to four ads will be … Read More

New steps in a brave new world

Posted by Dave CollinsSEO

I’ve been working with SEO since 1997, and during this time I’ve seen more changes than I can begin to count. I’ve also started to develop a taste for training other businesses how to do SEO for themselves. Apparently I enjoy interacting with live human beings more than fighting Google through my keyboard. Who knew? So in April 2016 I’m launching an SEO … Read More

SEO Easy Pickings

Posted by Dave CollinsSEO

How would you like me to show you a really simple SEO tactic that really works? Better still, one that doesn’t even need you to create any new content? Because who has time to create new content for SEO purposes, right? This is a personal favourite of mine, as it builds on existing strengths and is incredibly simple to carry … Read More

AdWords remarketing is easy

Posted by Aaron WeinerGoogle AdWords

If you’ve never setup an AdWords remarketing campaign, now’s the time to do so. Not only is it easier to do than in the past, it can keep your products or services in the mind of your potential customers. Be remembered, don’t be forgotten.  We’ve all been there, searching for a product or service. Maybe we’re looking for the right … Read More

Start 2016 with an instant SEO diagnosis – no tools required!

Posted by Dave CollinsSEO

How would you like to start the year with a simple diagnostic test? Something that will instantly show you whether you have SEO problems or everything’s fine? Some time ago I put up a video that showed you how to do precisely that… but things have changed slightly, and my old technique is no longer accurate. Thanks Google. Why? Because some websites are seeing … Read More

How To Tell If Your Website Designer Knows Nothing About SEO

Posted by Dave CollinsSEO

Choosing the right person or company to re/design your website is hideously difficult. And I’m about to make it a lot harder. Or easier. Let me explain. Every few years the dreaded website redesign looms. We know how important it is, but we tend to put it off as long as possible. Because ultimately all we’ll have is a shiny new … Read More

How to beat your AdWords competition

Posted by Aaron WeinerGoogle AdWords

You may have noticed that AdWords is a highly competitive advertising platform! Each time your ad is displayed you take part in a mini auction, where your ad is pitted against those of your competitors. Winning the auction may have been down to your bid, how relevant Google think you were, how relevant your ad and landing pages were, how your ads have … Read More

How to find negative keywords within AdWords

Posted by Aaron WeinerGoogle AdWords

If you’re running an AdWords account and you have little or no negative keywords, you need to keep reading. Put simply, negative keywords prevent your ads from being displayed to the wrong people. For example, imagine you’re selling fresh fruit home deliveries, but you absolutely don’t offer bananas. Not sure why, but you just have an extreme dislike of bananas. … Read More