The deadly dangers of riding big waves

Posted by Dave CollinsContent, SEO

The events depicted in this story aren’t based on a true story; they are a true story. This is the story of Bob. Not surprisingly, Bob wasn’t his real name, but every other aspect of what he did is 100% accurate and real. Bob was an ambitious and talented software developer, who was an early adopter of pretty much everything. … Read More

AdWords is sending you garbage clicks. What can you do?

Posted by Aaron WeinerEmergency, Google AdWords

You’ve reviewed all your AdWords data, and come to the conclusion that most of the clicks are garbage. A small number are doing exactly what you wanted them to do, but, simply put, the wrong people are clicking on your ads! It’s easy to jump to the conclusion that AdWords isn’t for you, but that might not be the right … Read More

SEO is easy – and anyone can do it. Here’s how.

Posted by Dave CollinsSEO

Most businesses never get round to SEO for one of three reasons. They don’t know what to do, they’re worried about the risks, or they don’t know how to gauge their efforts. Worst still, most businesses can probably identify with two or even three of these reasons at once – the perfect storm of SEO paralysis! (Your competition, by the way, love this.) The … Read More

AdWords is too expensive

Posted by Aaron WeinerEmergency, Google AdWords

You’ve just logged into AdWords Account and you see that your cost per click is far too high. There’s no way you can continue to sustain an AdWords account at these levels. One option is to give up and decide that AdWords isn’t for you. I suspect your competition would love that, but is that the right approach? Isn’t it possible that you’re … Read More

Putting the oh in SEO

Posted by Dave CollinsSEO

One of the worst things about being an SEO is telling people you’re an SEO. Really. The conversations you have are scarily close to digital versions of “I’m an arms dealer, but I only sell to the good guys.” Or “I’m a drug dealer, but only sell to responsible adults who aren’t addicted.” It may sound extreme, but everyone knows that there … Read More

Sudden Traffic Drop? Step by step diagnostic instructions

Posted by Dave CollinsEmergency, SEO

Your website traffic has fallen – possibly dramatically. You’ve logged into your Google Analytics account – you can see there’s a dramatic decline but there’s so much information. Where do you start? Every business website will see a traffic drop at some point, and when it happens it can be terrifying. Is it an SEO problem? Have you been hit by a … Read More

Don’t just survive, thrive; Living with Google.

Posted by Dave CollinsGoogle AdWords, SEO

At the end of February, Google unleashed the most enormous change of all time. (Ts & Cs apply) At least that’s what I thought, but when I spoke to Aaron, he had a very different take on it. We both agreed that the changes could have an enormous impact on businesses that rely on organic traffic. And that many AdWords-reliant companies could see a fundamental shift … Read More

SEO is dead – probably the worst advice you will hear all year

Posted by Dave CollinsSEO

I’ve been working with SEO since 1997. And while a lot has changed, one fundamentally bad piece of information keeps making a highly undesirable appearance: The mistaken belief that SEO is dead. Here are seven reasons why the person giving you such terrible advice is wrong, and four compelling reasons to never take them seriously again. 1 – When someone tells you that … Read More

Enormous Google changes

Posted by Dave CollinsGoogle AdWords, SEO

You probably noticed that Google’s search results have changed. Quite dramatically in fact. The old results looked like this: Now they look more like this: For now these changes only apply to searches carried out on desktop computers. So the new format means: No text ads on the right hand side of the search results Up to four ads will be … Read More

New steps in a brave new world

Posted by Dave CollinsSEO

I’ve been working with SEO since 1997, and during this time I’ve seen more changes than I can begin to count. I’ve also started to develop a taste for training other businesses how to do SEO for themselves. Apparently I enjoy interacting with live human beings more than fighting Google through my keyboard. Who knew? So in April 2016 I’m launching an SEO … Read More