There’s a growing problem within AdWords

Posted by Aaron WeinerGoogle AdWords

There’s a growing problem within AdWords, and it’s going to hit your bottom line. And the result is that over time you’ll pay more or you’ll see very little in return from your AdWords spend. I have been doing AdWords since 2005, and Dave started back in 2001. Back then, things were different. AdWords, well let’s just say it was … Read More

Google penalty checker – don’t panic!

Posted by Dave CollinsSEO

Before you skim and move on, read the next paragraph. This post contains information that you’re almost certainly going to need at some point in the future. So even if you don’t read it all now, I’d suggest bookmarking it, or putting a copy of it somewhere safe. It could save you from a great deal of stress and pain. … Read More

https vs http – the debate is over

Posted by Dave CollinsSEO

You know how you sometimes read SEO blog posts that are useful, and even brighten your day a little? This isn’t one of those. Sorry. In fact there’s a reasonable chance that you’re not going like what you find here. But please don’t shoot the messenger. Google are starting to get more serious about the security of your website. At least … Read More

Great keyword blunders

Posted by Dave CollinsSEO

Keywords don’t hurt businesses. Using them incorrectly, however, well that’s a different matter. Using the wrong keywords in AdWords means wasting ad spend. This isn’t ideal, but assuming you’re monitoring the results, you should be able nip it in the bud. And experimentation is a healthy part of the AdWords process, so it’s really not the end of the world. Using … Read More

AdWords strategies that produce better results

Posted by Aaron WeinerGoogle AdWords

AdWords is complex. We believe that this is by design. By making the system so complicated, many businesses don’t pay close attention to what’s going on, other than the bill they receive each month. Some even give up entirely on AdWords. So this is your opportunity to succeed where others have failed and I’m going to show you how to make … Read More

Don’t join my list of SEO pain

Posted by Dave CollinsSEO

I wanted to start 2017 with an important message. One that’s based on the pain of thirty-three businesses that I worked with last year. This post could save you many thousands in lost revenue. If you know me, you might not be surprised to know that I track more or less everything. Spending, weather, sleep, exercise (or lack of), mood, music, daylight, … Read More

Great sources for finding the right keywords.

Posted by Aaron WeinerGoogle AdWords

When it comes to AdWords, using the right keywords within your campaigns is vital. Without them, your prospective customers will be less likely to see your ads. Worst of all, the wrong people could be clicking on them. If you think you have “already done” the keyword research, think again. Keyword research is an ongoing process that needs to be … Read More

The deadly dangers of riding big waves

Posted by Dave CollinsContent, SEO

The events depicted in this story aren’t based on a true story; they are a true story. This is the story of Bob. Not surprisingly, Bob wasn’t his real name, but every other aspect of what he did is 100% accurate and real. Bob was an ambitious and talented software developer, who was an early adopter of pretty much everything. … Read More

AdWords is sending you garbage clicks. What can you do?

Posted by Aaron WeinerEmergency, Google AdWords

You’ve reviewed all your AdWords data, and come to the conclusion that most of the clicks are garbage. A small number are doing exactly what you wanted them to do, but, simply put, the wrong people are clicking on your ads! It’s easy to jump to the conclusion that AdWords isn’t for you, but that might not be the right … Read More

SEO is easy – and anyone can do it. Here’s how.

Posted by Dave CollinsSEO

Most businesses never get round to SEO for one of three reasons. They don’t know what to do, they’re worried about the risks, or they don’t know how to gauge their efforts. Worst still, most businesses can probably identify with two or even three of these reasons at once – the perfect storm of SEO paralysis! (Your competition, by the way, love this.) The … Read More