Your Google Display Network performance is about to take a nose dive

Posted by Aaron WeinerGoogle AdWords

In case you weren’t aware, Google recently sent out an email about some upcoming changes they were making to mobile targeting on the Google Display Network (GDN). The email looked something like this: Background – and how this change could impact your account’s performance. If you’re running any campaigns that target the GDN and you don’t update your settings, you’re … Read More

Cut your Google Ads costs in less than one hour a week

Posted by Aaron WeinerGoogle AdWords

Google Ads (formerly known as AdWords) can be expensive. For some businesses, it’s so expensive that they may have turned it off in frustration. If you’re thinking about calling it quits on Google Ads or maybe you already did, this will hopefully change your mind. I’m going to show you five ways to cut your Google Ads costs while at … Read More

The best SEO tool – free, reliable and certified by Google

Posted by Dave CollinsSEO

I don’t want to brag, but I think I’ve used almost every SEO tool that’s out there. Over the years I’ve been dazzled by ahrefs, screaming frog, sitebulb, xenu, web position gold (I’m old), website auditor, Moz, the link assistant tools, citation labs, serps, long tail pro, ubersuggest and a fair number of others. I’m not linking to all of … Read More

Five reasons to steer clear of AdWords

Posted by Aaron WeinerGoogle AdWords

Are you thinking about using AdWords? Or maybe you’re already using it but you’re not sure if it’s right for your business? If this sounds familiar, not only will this post potentially save you money, it will also help you decide once and for all if you should even be using AdWords. I have been managing AdWords accounts for our … Read More

AdWords Conversions – why aren’t you getting enough?

Posted by Aaron WeinerEmergency, Google AdWords

You’ve just logged into your AdWords Account and you notice that while there are plenty of clicks, you’re not receiving any actual conversions. Experience tells you this isn’t normal behavior, and you fear that something may have gone terribly wrong. Why this is happening will depend on your particular situation, and figuring it out can be rather time-consuming. To make the … Read More

There’s a growing problem within AdWords

Posted by Aaron WeinerGoogle AdWords

There’s a growing problem within AdWords, and it’s going to hit your bottom line. And the result is that over time you’ll pay more or you’ll see very little in return from your AdWords spend. I have been doing AdWords since 2005, and Dave started back in 2001. Back then, things were different. AdWords, well let’s just say it was … Read More

Google penalty checker – don’t panic!

Posted by Dave CollinsSEO

Before you skim and move on, read the next paragraph. This post contains information that you’re almost certainly going to need at some point in the future. So even if you don’t read it all now, I’d suggest bookmarking it, or putting a copy of it somewhere safe. It could save you from a great deal of stress and pain. … Read More

https vs http – the debate is over

Posted by Dave CollinsSEO

You know how you sometimes read SEO blog posts that are useful, and even brighten your day a little? This isn’t one of those. Sorry. In fact there’s a reasonable chance that you’re not going like what you find here. But please don’t shoot the messenger. Google are starting to get more serious about the security of your website. At least … Read More

Great keyword blunders

Posted by Dave CollinsSEO

Keywords don’t hurt businesses. Using them incorrectly, however, well that’s a different matter. Using the wrong keywords in AdWords means wasting ad spend. This isn’t ideal, but assuming you’re monitoring the results, you should be able nip it in the bud. And experimentation is a healthy part of the AdWords process, so it’s really not the end of the world. Using … Read More

AdWords strategies that produce better results

Posted by Aaron WeinerGoogle AdWords

AdWords is complex. We believe that this is by design. By making the system so complicated, many businesses don’t pay close attention to what’s going on, other than the bill they receive each month. Some even give up entirely on AdWords. So this is your opportunity to succeed where others have failed and I’m going to show you how to make … Read More