What makes good content?

Posted by Dave CollinsCopywriting, SEO

Google results screenshot - emergency dentist near me desktop

You’ve probably heard the “Content is King” idea. This has been a marketing and SEO mantra since the beginning of time. And it’s no great revelation that quality is more important than quantity. A single well-written blog post every couple of months is inevitably worth more than a weekly rubbish offering. But before you click away from this post, don’t … Read More

Sales drop – looking for the reasons in Google Analytics

Posted by Dave CollinsAnalytics

Most business owners are uncomfortably aware of that feeling you get when your sales are down, but you don’t know why. It’s somewhere between concern and panic, but to stay at the more practical end of the scale, a good starting point is to look in your Google Analytics data. But rather than the standard headless-chicken-blindly-pecking-at-data model (not the best … Read More

Why your ads might not be working and what you can do about it.

Posted by Aaron WeinerGoogle Ads

If you’re running a Google Ads campaign, it’s possible that some or all of your ads will see zero impressions. Or you might notice that your ads are seeing fewer impressions than expected. It’s almost as if Google’s floodgates are only partially open, letting just a trickle of impressions in. If this is happening to you, then your newly created … Read More

How to improve SEO without spending time or money

Posted by Dave CollinsSEO

Chances are that you’ve had some type of SEO task on your to-do list for a while. But for whatever reason, you’ve now decided to do something about it. And this time, I’m going to help make sure it doesn’t slide. The following isn’t an in-depth guide to SEO. It won’t turn you into an SEO guru – although if … Read More

Turning off your Google Ads

Posted by Aaron WeinerGoogle Ads

Does the following scenario ring any bells? Feel free to hum if you recognise the tune. Google Ads has been producing good, solid results for some time. And while it’s always been difficult to gauge the exact ROI, you’re confident that it’s working. But lately, the world and your business have been seeing some unusual times. Perhaps sales are down … Read More

Going beyond the basics

Posted by Aaron WeinerGoogle Ads

When I think of the various targeting options within Google Ads, I sometimes think of a pyramid. Note that it’s not an exhaustive list of targeting options, as there are so many to choose from. But these are the main items that come to mind. At the very top of my pyramid you have the options that seem to make … Read More

More Google Updates are coming

Posted by Dave CollinsSEO

My single prediction for 2020 is that a lot will change this year. And the traffic you’ll receive from Google? That’s going to be affected too. Why more updates? Setting aside the issue of their ads, Google have one main agenda when it comes to presenting users with search results: To make sure that people find the best answer to … Read More

Hidden Google Ads feature – incredibly powerful

Posted by Aaron WeinerGoogle Ads

There’s an incredibly useful feature within your Google Ads account that you might not be aware of. It’s hidden away deep within the inner workings of the complex Google Ads system. And it could prove to be an incredible time saver. The problem with conversion actions – there are so many of them If you’re running a Google Ads account, … Read More

Your Google Ads account is under attack

Posted by Aaron WeinerGoogle Ads

There’s a war going on within your Google Ads account. You don’t just have one enemy to defend against, you have many, and they’re attaching from all sides. Some of you have given up and surrendered, while others are trying to press on. Today, I’m going to outline five major threats that I regularly see within Google Ads, and I’ll … Read More

Google Ads and your early warning system

Posted by Aaron WeinerGoogle Ads

I recently ran across an alarming situation in Google Ads with one of my clients that I wanted to share with you. They created a new landing page and asked me to send traffic to it from Google Ads. So I set up a new campaign and began sending targeting visitors to this new page. Because the page was performing … Read More