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If your business is healthy, you can always find plenty of reasons to leave SEO on your to-do-list for perpetuity. After all, SEO is technical, complicated, time-consuming and potentially dangerous. The SEO industry is full of self-proclaimed gurus whose lack of knowledge can be deadly. There’s the terrifying fact that even if you dabble in SEO in the most gentle and innocent way, you might actually end up in a worse state than you were to begin with.

To make matters worse, Google keep changing the rules on an ongoing basis. There have been a bewildering number of major updates, which despite their cuddly names have had a horrific impact on website owners worldwide.

Fear aside, there’s also the issue of time. It’s probably tricky enough to find the time to read this article. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle.

So why should you care enough about SEO to do it anyway?

The main reason is that you probably already see between 30-60% of your website traffic come from the search engines. That might make you think that you don’t need to bother, because you’re already doing so well. But you’re almost certainly wrong.

If you have a look through the keyword data in your Google Webmaster Tools account, you’ll probably see that around 30-50% of the keywords used to find your website are brand names – the names of your products or companies. These are searches carried out by people who already know about you. But the people who don’t know who you are but are searching for what you sell aren’t finding you right now. This is your opportunity.

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Their intelligence does have limits, however, and even though they know your name they won’t be completely clear about what you sell. That’s where SEO would come in.

Still need more convincing? How about the fact that the seeming complexities of SEO mean that your competition are almost certainly neglecting it too. They have the same reservations as you about complexity, time and danger, and hopefully aren’t reading this article, and so are none the wiser to the well-kept secret: That 70% of SEO is easy.

So I’m going to lead you through what you need to do to tap into that stream of people looking for what you sell right now.

What is Real SEO?

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating them.

It’s easy to assume that they already understand the content and relevance of each and every page on your website, but the fact is that they need a fair amount of hand-holding. Fortunately, helping them along really isn’t very difficult at all.

Rest assured that Real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.

Understanding your current situation – Google Analytics

Before you can do anything to improve your SEO status, you need to get an idea of how you’re already doing. Below is a very quick and easy way of doing so.

Step 1: Open up your Google Analytics account.

Step 2: Click on the date range selector on the top right of the interface, and change the year of the first date to last year. So 12 Dec 2014 will become 12 Dec 2013. Then click on apply.

Step 3: Click on the All Sessions rectangle towards the top left, click once on Organic Traffic and click Apply.

Step 4: Click the little black-and-white squares icon that has now appeared under the date selector on the top right, and drag the slider all the way over to Higher Precision.

Step 5: Change the interval buttons on the top right of the graph to Week to make this easier to digest.

At this point your graph should look something like this:

Organic traffic levels

It’s worth noting the approximate proportion of your visitors that presently come from organic sources.

Step 6: Click the little downward arrow to the right of the All Sessions rectangle and choose remove, so that we’re only looking at the organic traffic on its own.

Step 7: Click on Select a metric next to the Sessions button above the graph and select Pages / Session. You should then see something like this:

image 02

 

In the example above we can see that the quantity of traffic has been increasing since the middle of August, but the quality of the traffic (as measured by the number of pages per session) has fallen significantly.

How you choose to view this is down to your own graph, recent history and interpretation of events, but this should give you an indication of how things stand at the present time. Trends are often much more revealing than a snapshot of a brief moment in time.

Your Google Webmaster Tools data

If you’re not overly familiar with your Google Webmaster Tools account, it’s really worth taking 10-15 minutes to see what’s on offer. I can’t recommend this enough. From the point of view of an SEO health-check, I’d recommend that you look into the HTML Improvements, Crawl Errors and Crawl Stats and most importantly the Search Queries.

From what you see here and the trends shown in your Analytics data, you should now have a good idea of your current status. If you want to explore further, I recommend Screaming Frog as a good diagnostics tool, or Botify if your website is large or unusually complex.

Combining the data into something useful

Your Google Analytics session will have shown you how you’re doing from an SEO point of view in terms of the quantity and to some extent the quality of your visitors. But it’s only showing you what is already working. In other words: the people that are finding you on the search engines, and clicking on your links.

The Google Webmaster Tools Search Query data, on the other hand, will give you a better idea of what isn’t working. It will show you the keyword searches that you are getting listed in the results for, but not necessarily getting clicked on. And it doesn’t take much by the way of expertise to see why.

If, for example, you see that “your targeted keyword” that you feel is extremely relevant has generated over 2,000 impressions in the last month, but produced only 2 clicks, you’ll probably find a very low average position. Bear in mind that an average position of 14 will mean being around half way down the second page of results. Think about how rarely you go beyond the first two or three listings, never mind to the second page of results, and you’ll understand why the CTR is so low.

So now you have an idea for what you’re being found for at the present time. But what about the other terms?

What would you like to be found for?

This is one of the more common SEO mistakes, on a number of different levels.

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understand the content on their website. This is incorrect on all counts.

A better starting point is to brainstorm a small number of your most obvious keywords, then run them through Google’s Keyword Planner. Ignore the information in the Ad group ideas tab, and instead go straight to the Keyword ideas tab. Rather than wade through the very unfriendly interface, I recommend downloading the data into Excel, where not only is more detail included, but you can also slice, dice, sort and report the data as required.

From there you can delete all the irrelevant columns, and start working your way through the list, deleting any irrelevant keywords as you go along.

It’s around this stage that you may hit a problem in terms of where to focus your efforts. The number of reported searches for a given keyword is of course important, but so is the level of competition. Ideally you’d like keywords with plenty of searches but not too much competition.

I personally like to factor both together by adding a column that simply divides the number of searches squared by the level of competition. (number of searches x number of searches / competition.) There are plenty of alternatives to this basic formula, but I like it for ease of use and simplicity. Once I’ve added this column, I then sort the data by this value (largest to smallest) and I then only usually need 10-15 keywords at most to give me plenty of ideas to work with.

This is a slightly involved but effective methodology for keyword research, as what you’re left with is a list of keywords that both Google and you consider to be relevant to the content of your website. And relevance is an important concept in SEO.

So Real SEO keyword research is about making sure that your customers, website and Google are all in agreement and alignment over the content of your website. Other sources of inspiration and ideas include having a look at what terms your competition are targeting, Google Trends, and of course Google Suggest. If you’re not sure where to find these things, you can probably work out where to go to search for them!

If you want to dive further into understanding your current search engine status, go and search for some of the better keywords that you just discovered and see where you rank compared to your competition. Note that it’s vital to avoid Google serving up personalised results, so either use the privacy, incognito or anonymous mode of your browser for the searches, or use a browser that you don’t normally use. I hope this is Internet Explorer. If what you find isn’t great, don’t despair: everything in SEO is fixable. (Terms and conditions may apply).

Putting it all together

Assuming you’ve read this far and have been following my directions, you should now have a good idea of where things stand with your current search engine traffic, and a solid list of keywords that you’re not getting visitors for but very much want.

All that’s left now is to work out how to use these keywords. But before we do so, let’s take a quick step back.

If you’ve in any way kept up with what’s been happening in SEO over the last couple of years, you’ll have probably heard about Google updates with names like Panda, Hummingbird, Phantom, Pirate and more.

I won’t go into the technical details of what Google are doing, but it is important to understand why they’re trying to do so. At the most basic level, Google understand that there’s a very real problem with people who are trying manipulate their index. In response to this, they’re trying to clean up their results They don’t want people getting fed up with bad results and considering other options. (Have you even tried Bing?)

This is extremely important. Remember earlier when I said that 70% of SEO was easy? That rule still applies. So if, for example, you have a list of keywords that you know are relevant to what you sell, then all you need to do is create great content for them. Incredibly, that’s all there is to it. (Terms and conditions apply again unfortunately – see below.)

There is, however, one simple rule to be consistently followed without exception. That the content you create should not only be good quality and 100% original, but should also be written primarily for the human visitor, and not the search engine spider.

In other words if you are creating some fantastic content for a keyword like “choosing a small business HR service”, then the article should not only make perfect sense if read out loud (as opposed to the same phrase being repeated 15+ times), but should provide real value to the person reading it.

So the process is simple:

  1. Choose your keywords
  2. Create spectacular content

Wait, is it really that simple?

Unfortunately there’s a lot more to the other 30% of SEO than just creating great content and waiting for the visitors. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more.

But again there’s the often overlooked fact about Google: they actually do a reasonable job of working out what’s on your website and (to some extent) understanding the gist of it. If you’ve never done any SEO on your website but still get some traffic from Google, this is why.

But even without dabbling in the other 30% of SEO, by creating the right content for the right visitors using the precise language and terminology that your potential customers are using, you’re significantly better off than your competition. And you can only gain from this.

When you’ve checked this off your to do list and made it an ingrained part of your content creation process, then you’re ready to delve into the other 30% of the SEO. The not-so-easy side.

Until then, work on understanding your current situation, exploring the opportunities, creating a list of good keywords, creating the right content for them, and starting 2015 with a little bit of smart, safe and real SEO.


If you’re spending on AdWords (or other online ads) then you’re probably paying close attention to conversion rates.

Doing so is understandable but flawed. And it may be hurting you and also Google.

At risk of oversimplifying how conversion tracking works, a person clicks on your ad, a cookie is placed in their browser, and when they buy your product, this registers as a conversion. Voilà.

The problem lies in disconnects – anything that breaks that beautiful chain.

Some examples:

– A person clicks on your ad, but someone else on a different computer pays for your product.

– A person clicks on your ad but doesn’t buy until the cookie has died.

– A person clicks on your ad on their phone, but purchases your product from their desktop computer.

The first scenario can be a big problem if you selling primarily to businesses.

The third scenario can be an even bigger problem for almost everyone.

The obvious reason for this is the growth in the number of multi-device users. A few nights ago I searched for a product on my phone, then bought it the next day from my desktop PC.

What this means is that the gap between the number of actual and recorded conversions is almost certain to widen with each passing month.

For Google this could be disastrous. AdWords customers might see that the number of reported conversions and even recorded sales in their account is slowly declining over time. Yet the actual conversions and conversions value could be increasing.

Google will of course already be aware of this problem, and the enormity of the threat it poses can’t be understated. But it’s not just Google’s problem; it’s yours too.

If, for example, you see that your AdWords ad spend remains the same but the number of conversions steadily declines, wouldn’t you be tempted to reduce your budgets?

My prediction is that this year will see Google rename AdWords conversions to something suitably vague and noncommittal like “recorded conversions” or even “conversion indicators“.

As it stands I suspect they’re caught between providing false information that can hurt both parties, and appearing to take data away from their customers.

Over to Google.


Have you ever got carried away with a bad or impractical idea?

In the cold light of day, vision and dreams are poor substitutes for facts. It can be painful.

Many times this is down to the massive gap that lies between a dream and a plan.

One simple and effective way to transform such ideas is to get rid of words and phrases like think, believe, are confident, and expect. Then substitute the beliefs and aspirations with facts. In other words replace hopes and expectations with real data.

You see data doesn’t lie.

Not only is it more honest and reliable than dreams, but it’s stronger and more resilient too.

Yet in spite of the logic, it can be too easy or tempting to ignore good data.

It’s too easy to judge a version of a page on our website by how we think it looks or communicates. Logically we know that we’re not selling to ourselves, and yet…

It’s too easy to run a split test that measures similar variations of what we’re already doing. It’s even surprisingly easy to run a split test but then ignore the results, because the version that wins doesn’t fit with what we like.

Yet it can also be dangerous to trust the data too much.

Data doesn’t lie, but deceit comes in many forms, including omission, misinterpretation and over-reliance. All of which can render your facts and consequent actions meaningless and even dangerous.

A common mistake, for example, might be to assume that your “best” market is where most of your existing sales come from. Despite having no/low visibility in other regions.

Another mistake may be to rely too heavily on what your existing customers say they like about your product. But what about the people who looked at it but didn’t buy it? Feeding your strengths is sensible in moderation, but some of your neglected weaknesses may offer greater opportunities.

I’m an ardent believer in listening to the data; to everything that it tells me. Listen with an open mind, but also a healthy degree of wariness. You might be amazed by what it tells you.


Most people have some expectations of what awaits them when they arrive on a website.

On our own site, for example, we primarily provide services related to AdWords and SEO. When I look at the keywords that bring people to our content, there are of course some words and phrases that are less targeted than others, but the majority are relevant to what we do.

So when we first arrive on a web page, we instinctively seek reassurance that we’re in the right place. If those signals aren’t there, we don’t persevere and look for more compelling evidence, we just leave.

For example when someone searches for “adwords cheat sheet” and arrives on the relevant page on our website, they see the following (without the highlighting):

landing on adwords cheat sheet

When they scan the content, they instantly understand that they’re in the right place to find what they’re looking for.

A picture of a golden retriever wearing a headset, although more charming, won’t really have the same effect.

Penny wearing a headset

So human visitors are heavily influenced by the text and images on a page. But what about the search engine spiders?

We already know that they are primarily interested in the words on a page, so in the same way that human visitors are reassured by the text, so too are search engine spiders.

But spiders are merely gatherers. They’re not particularly clever, and they’re certainly not as clever as (some of) the visitors to your website.

So they need a little guiding. The spiders that is. Actually the visitors too.

This is where Real SEO connects beautifully with common sense.

If Google can see that a significant number of other pages on your website are related to your content, this is significant.

If Google can see other websites that are related to your content linking to your website, that sends a good signal too.

If Google see that many or most of your visitors search for terms related to your content, and then stay on your website for some time (ideally engaging with it too) this is even better still.

Conversely, think of the signals sent if your other pages have no connection to the page’s content, links come from unrelated websites, and visitors bounce within a few seconds of arriving.

I do believe that SEO is becoming less dependent on keywords, but let’s not forget the obvious: that keywords are, after all, just words. And it’s going to be a long time before Google have any reliable alternative to analysing the words that you use on your website.

If you think of your language, words and content as the main criteria for Google to understand you, and the above factors as amplifiers, you can only be moving in the right direction.

If you like this idea and want to learn more, I will be holding a series of short webinars on how to apply Real SEO to your website starting on January 27th. You can sign up here.


Five years ago, the chance of getting hit by a real SEO penalty was incredibly small.

There was a lot of talk and fear about being “banned by Google”, but in the majority of cases this was completely unfounded.

And bear in mind that these were the days of black-hat SEO tactics being a lot more commonly used and accepted, as ultimately it boiled down to “what do we have to lose”.

“What do we have to lose” changed dramatically in February 2011 with Google’s first release of their Panda algorithm update, that hit so called thin content hard. And this approach has continued ever since.

So in the past, many businesses could justify leaving SEO on their to-do list. Probably not the wisest move, but it’s always hard to justify spending resources on opportunity cost, and most websites still get some traffic from Google anyway.

Today it’s a very different situation. With 17 significant updates in 2013, and 13 updates in 2014, the situation looks set to get worse before it gets better.

Why? Because there’s an ongoing cat-and-mouse battle running between Google and dodgy SEOs, and yet we’re all still seeing an awful lot of crappy websites in the search results.

You may be wondering: Why should I even care?

You need to care because this has the potential to hurt you. We’ve seen and worked with a lot of companies who never knowingly did anything wrong, but they’ve been hit by the updates.

We’ve even worked with companies that used techniques that Google accepted or even encouraged in the past, but have since decided that these are frowned upon or even outlawed.

So you may never have done anything wrong. But you could still be penalised, or even just hurt. (Pain is bad by the way).

Google’s Penguin update (originally in 2012) was all about over-optimisation. Some of the websites affected had done nothing more than try to optimise their content for Google. Eugh.

I believe that the Google of today punishes the lawless and rewards the law-abiding.

Even if you’re not hit by an algorithm update, your competition may be rewarded, pushing your site down in the rankings.

In other words you don’t even need to be hit to be knocked down.

So don’t wait for something unpleasant to happen. SEO can no longer remain on your to-do list.

Stay informed, keep up with the latest news and developments, and schedule resources to make sure that you don’t lose your Google traffic altogether.

Speaking from experience, a small investment in prevention can be dramatically more effective than a cure. Stay safe.


I recently asked for your help with an experiment to test how HTTP Referrer Information may not be passed on through SSL servers.

We’re almost there, but can I please ask for your help one last time?

All you have to do is click on the link below, then click on the link that’s on that page. That’s it.

Please only click on this link from the actual page on our server though. If you’re reading this elsewhere (for example in an RSS reader/service), please click on this link first to open this post in your browser, then click on the link below.

>>> PLEASE CLICK HERE from your web browser <<<


Let me guess. You’ve been meaning to get round to SEO for __ months, but [fill in your excuse here]. A few years ago that was questionable; today it may be deadly. Not convinced? Here are five reasons why you need to make SEO more of a priority.

Today’s technique may be tomorrow’s spam.

The rate of change in Google’s algorithms and rules has been incredible, and Google are redefining what is permissible, suspect and risky on an ongoing basis.

In the past, press releases, guest posts and even paid links were allowed; even encouraged. Today you don’t want to sit around and wait to see happens next. Staying on top of SEO current events may play an important role in your visitor counts and sales.

In SEO, movement is life

Your competition are coming for you.

With the exception of AdWords, SEO is about as competitive as it gets. You and your competition are going after the same people, in the same places, searching for the same keywords.

And you all want to outrank each other.

The status quo is dynamic and temporary. You need to actively maintain your rankings and traffic.

(Hint: the first step involves trying to do so.)

People are searching for what you sell right now.

If they’re not finding you, or you’re not making it easy for them to find you, who will they find instead? Where will they find what they’re looking for?

Now you’re competing with Google.

Google’s knowledge graph and increased top-heavy placement of AdWords ads mean that you’re not only competing with your direct competition any more. You’re also competing with Google themselves.

My screen resolution is a pretty healthy 1920 x 1080, but this is what I see when I search for sightseeing in London:

Competing with Google

I can only see three organic listings without scrolling. And why scroll? Most people will find what they’re looking for in the knowledge graph. In the above example, if you’re not in the top three, you probably won’t get clicked at all.

It’s not that difficult.

Fellow SEOs don’t like me saying this, but around 75% of SEO is pretty straightforward. And let’s face it, you’re probably not doing that much SEO at all right now. Doing anything (no matter how little) is much better than doing nothing.

Put SEO on your agenda – before a change in circumstances force you to do so.


A while ago we posted our advice on whether or not you should be implementing SSL on your server for SEO reasons. The nutshell answer being don’t panic over SEO and SSL.

Another reason for not doing anything right now is that there’s evidence to suggest that HTTP Referrer information is not being passed on through links. So we’d like to put that to the test.

All you have to do is click on the link below; that’s it. That’s our own HTTPS referrer linking to a non-secure page on a website that we’re using for testing purposes.

Please only click on this link from the actual page on our server though. If you’re reading this elsewhere (for example in an RSS reader/service), please click on this link first to open this post in your browser, then click on the link below.

We’ll let you know what we find.

>>> Please CLICK HERE from your web browser  <<<<

Thank you.


AdWords conversion tracking is dead. No, Google haven’t removed it from AdWords, nor are they phasing it out. Yet.

But if you’re using conversion tracking as your sole gauge of success, you’re doing it wrong!

Why? Because AdWords conversion tracking is a highly inaccurate indicator; but not a reliable metric.

The entire system is based on a cookie, and that cookie might not be present at the time of the conversion. A missing cookie does not mean the conversion was not a direct result of your AdWords efforts. It just means the cookie was not found at the time of the conversion and there are many reasons why this might happen. Someone deleted it, a different device was used, a different user was involved, someone ate the cookie (just kidding) and so on.

Even if you’re able to see some recorded conversions, you can’t accurately use that data. It’s impossible to say how representative the data truly is. Were you able to track 100% or 10% of your AdWords conversions?

No one wants to waste money on AdWords. It is however important to understand the limitations of the current tracking system.

Ask yourself: what can we track?

We all want to know if visitors are arriving on our websites and purchasing our products and services, however we just can’t see this with any level of accuracy.

What we can see is if visitors were engaged with our site. In most situations, someone who arrives and is not interested won’t venture any further. They will leave the website. With AdWords, we want to reduce the number of visitors who aren’t interested and increase those who are.

This can be accomplished by combining the following three systems: Google Tag Manager, Google Analytics and AdWords conversion tracking

How to set up page engagement tracking:

This tutorial will assume that you have already set up the Google Tag Manager across your entire website. For instructions, please visit the Google Tag Manager website.

I like the Google Tag Manager because it makes my life easier. You add a small bit of code to your website much like you do with Google Analytics. Then the Google Tag Manager will dynamically inject tracking codes into your site based on the conditions that you set. With the Google Tag Manager, you no longer need to tag all your pages with AdWords, Analytics or third party tracking codes. You simply log into a web interface and configure your tracking tags as you see fit.

Step 1: Set up a new type of conversion from within Google AdWords.

Page engagement tracking step 1

I would recommend that you set the count to “unique conversions” because the initial page engagement is most important; not all subsequent page engagements.

The conversion window should also be set to “1 week” because page engagement is about that initial visit to the site just after the ad click.

Complete the conversion set up process and save the actual code that Google generate within a text file. You’ll need to reference some of the values in a later step.

Step 2: Listen for page engagement with the Google Tag Manager.

With the Google Tag Manager, you can set up event listeners that can be used to trigger this new page engagement conversion. Currently, the Google Tag Manager offers 6 different event listeners:

  • Click Listener
  • Form Submit Listener
  • Link Click Listener
  • Timer Listener
  • History Listener
  • JavaScript Error Listener

For this tutorial, I am only going to configure page engagement tracking on the Link Click Listener, however other types of events could be used for triggering page engagement conversions as well.

Set up a new tag within the Google Tag Manager called “Link Click Listener”:

Page engagement tracking step 2

The Link Click Listener tag will trigger an event each time a link is clicked.

Step 3: Set up a page engagement rule specific for AdWords traffic:

Page engagement tracking step 3

I only want to track page engagement if the visitor arrived from an AdWords ad and then clicked on a link within the landing page. To accomplish this, I need to create a rule.

The first part of the rule identifies whether or not the user is from AdWords by the gclid= parameter. This parameter is present when using AdWords auto-tagging. By default, most AdWords accounts have it enabled. You can easily be confirm this by following the instructions on this page.

The second part of the rule determines if the event was a link click. Please note the text case within “gtm.linkClick”. It’s important.

Step 4: This is where you tie everything together. Setting up the actual AdWords page engagement tag:

Page engagement-tracking step 4

When setting up this particular tag, you will need to reference the conversion code that Google generated in step 1. In it, you’ll need to pull out the Conversion ID and the Conversion Label and then enter them into this tag.

You then need to select the firing rule for this tag which is the rule you set up in step 3.

I also added a zero for the conversion value because I don’t want these types of conversions to interfere with any possible sales conversion tracking that I may have set up.

Step 5: You must test!

Testing to see if this works could not be easier. From within the Google Tag Manager interface, Google provide an easy to use debugging system. By clicking on the Preview button, you’ll be able to debug what you just configured without actually making it live on your website.

I highly recommend that you test this within each of the major web browsers – Chrome, Firefox and Internet Explorer.

Step 6: Last but not least, you need to make it live.

Once you have thoroughly tested your new page engagement tracking system, press the Publish button to make it live.

Welcome to conversion tracking in 2014.


You may already be aware that Google sent enormous waves around the SEO world yesterday with their announcement that HTTPS is to be considered a ranking signal:

There’s a lot of speculation on the impact and significance of this, so rather than you having to wade through the details, here’s my take on the matter.

Don’t panic.

There is nothing that has to be done immediately. No-one is going to be penalised for not having SSL.

The current impact is minimal.

In Google’s words “For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

Google have also said that they will provide detailed best practices over the coming weeks. I’ll let you know when they are published. For now they give this advice:

– Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
– Use 2048-bit key certificates
– Use relative URLs for resources that reside on the same secure domain
– Use protocol relative URLs for all other domains
– Check out our Site move article for more guidelines on how to change your website’s address
– Don’t block your HTTPS site from crawling using robots.txt
– Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag

There’s also some useful advice here.

The bottom line is that it will probably be a good idea to make the move over to HTTPS at some point, but there’s no need to drop everything and start implementing this today.

In the interest of learning more on the practicalities that are involved, we’re currently in the process of moving our own website over to SSL. Watch this space.

In the meantime if you have any questions on this, please don’t hesitate to send them my way.

PS: Don’t you love the fact that Google’s blog post isn’t on a secure server?