We’re Your Perfect Solution

Three things set us apart from our competitors:



The first is that we’re a really small company. We’re only two people.

Our clients like this, because we genuinely value them and do whatever it takes to impress them.

Which is why some of our clients have been with us for more than five years.

Unlike a big agency, when we lose a client, we feel the loss. We really care.



The second thing that sets us apart is that we’re completely honest.

We don’t pretend to be a big company.

If you think you need a big company with 24/7 support, we’re not for you.

And we’ll turn you away if we think our services won’t help you.

But if you need an honest, dependable company that produce the results, we have what you need.


High Standards

The third thing is that we’re obsessed by high standards.

Dave obsesses over data and Aaron is turning into a human-Google Ads hybrid.

Ask our wives – we work too hard and we truly live our work.

But being honest doesn’t mean we can’t be proud, right?

Our Team

Dave Collins

Dave Collins

is the founder of SoftwarePromotions, and contrary to his youthful charm has been working within the online software industry since 1997. Dave oversees the SEO and marketing work for all of our clients, and has a very unhealthy obsession with data and trends. Really. He’s also an awful rock climber, amateur photographer and a slave to his wonderful children. He wishes he could eat more and exercise less.
Aaron Weiner

Aaron Weiner

is the Google Ads genius at SoftwarePromotions. He is responsible for making Google Ads work absurdly well for our clients, and is committed to making sure they receive highly targeted traffic at the lowest possible cost. He won’t like reading this, but he’s insanely good at making Google Ads work. He is also the technical brain behind SoftwarePromotions, and enjoys spending time with his wife and two growing children, and wishes he could eat less and exercise more often.


We have worked with 639 clients from 50 countries


We’ve been working in digital marketing since 1997


We’re exceptionally good at what we do


We (gently) turn away 4/5 sales enquiries

We may be able to help you sell more; we’ll tell you if we don’t think we can.

Experienced in Digital Marketing

If you’re looking for a professional digital marketing service, you need to make sure that you pick a company who know what they’re doing.

Take a look at our client list and feel free to contact any of them. Ask them how they rate our services.

Then contact us and ask what we can do for you.

You’ll get an honest reply. If we don’t think you’ll gain from our services, we’ll politely turn you away.

Email Dave Collins at dave@softwarepromotions.com.

Digital Marketing by SoftwarePromotionsNoah Rowles, iolo technologies, LLC
"SoftwarePromotions have been an instrumental part of iolo's online success for many years now. The team is well qualified, extremely passionate about their craft, and, most importantly, always a pleasure to deal with. I have no hesitation recommending their services to anyone aside from our competitors."

Featured Service

Search Engine Optimisation

Cut through all the hype, nonsense and hyperbole of SEO.

Target the people who want what you sell. With safe, reliable, measurable and evergreen strategies.

This is risk-free SEO that works.

We can optimise your website and ensure that the people looking for what you sell have a good chance of finding it.

And the visitors will keep flowing long after the work is done.

You might be spending a fortune on advertising and pay-per-click options, but does that mean that you don’t want a large influx of free traffic? We didn’t think so.

If you aren’t seeing the steady, targeted stream of organic visitors that you want, we can help you.

Help me with SEO