Reassuringly different

with a unique blend of strengths


Tech people that talk human

Tech skills are a superpower.

They give your business advantages over your competition.

And they make your life easier.

We excel at putting the right tech to work for your business.

And we’ll make sure you know how to use it.


Consistency, honesty & reliability

We’re a very small company. Just two people.

If you need a big company with 24/7 support, then we’re not for you.

But if you want an honest, dependable company that produces the results, we’re exactly what you need.

We value each and every one of our clients.

And we’re 100% determined to produce the results they hope for.


Matured & flexible methodologies

We use strategies and techniques that have been developed and honed over 20+ years.

They’re incredibly effective.

And we constantly tweak, adjust and improve them.

Getting too comfortable doesn’t suit us.

We believe that we should always be striving for more.

And our clients gain from this.

Our Team

Dave Collins

Dave Collins

is the founder of SoftwarePromotions, and contrary to his youthful charm has been working within the online software industry since 1997. Dave oversees the SEO and marketing work for all of our clients, and has a very unhealthy obsession with data and trends. Really. He’s also an awful rock climber, amateur photographer and a slave to his wonderful children. He wishes he could eat more and exercise less.
Aaron Weiner

Aaron Weiner

is the Google Ads genius at SoftwarePromotions. He is responsible for making Google Ads work absurdly well for our clients, and is committed to making sure they receive highly targeted traffic at the lowest possible cost. He won’t like reading this, but he’s insanely good at making Google Ads work. He is also the technical brain behind SoftwarePromotions, and enjoys spending time with his wife and two growing children, and wishes he could eat less and exercise more often.


We have worked with 643 clients from 50 countries


We’ve been working in digital marketing since 1997


We’re exceptionally good at what we do


We (gently) turn away 4/5 sales enquiries

We may be able to help you sell more; we’ll tell you if we don’t think we can.

Experienced in Digital Marketing

If you’re looking for a professional digital marketing service, you need to make sure that you pick a company who know what they’re doing.

Take a look at our client list and feel free to contact any of them. Ask them how they rate our services.

Then contact us and ask what we can do for you.

You’ll get an honest reply. If we don’t think you’ll gain from our services, we’ll politely turn you away.

Email Dave Collins at

Digital Marketing by SoftwarePromotionsNoah Rowles, iolo technologies, LLC
"SoftwarePromotions have been an instrumental part of iolo's online success for many years now. The team is well qualified, extremely passionate about their craft, and, most importantly, always a pleasure to deal with. I have no hesitation recommending their services to anyone aside from our competitors."

Featured Service

Search Engine Optimisation

Cut through all the hype, nonsense and hyperbole of SEO.

Target the people who want what you sell. With safe, reliable, measurable and evergreen strategies.

This is risk-free SEO that works.

We can optimise your website and ensure that the people looking for what you sell have a good chance of finding it.

And the visitors will keep flowing long after the work is done.

You might be spending a fortune on advertising and pay-per-click options, but does that mean that you don’t want a large influx of free traffic? We didn’t think so.

If you aren’t seeing the steady, targeted stream of organic visitors that you want, we can help you.

Help me with SEO