Case study – Balsamiq
Balsamiq Studios aims to make the world a better place by helping people create software that is easier to use. And in a world crusty with hype, they’re actually delivering!
Balsamiq have the perfect mix of an ideal product, a beautifully designed interface, a market hungry for their work and a genuine passion for their business model. The result: over $6,600,000 in sales in the first three years of business.
Over to Giacomo ‘Peldi’ Guilizzoni:
Dave: What’s the nutshell version of the balsamiq story?
Peldi: Balsamiq is a little company I started in 2008. We make a low-fidelity wireframing software called Balsamiq Mockups. It’s very successful. 🙂
Dave: Why Google AdWords?
Peldi: Because it works, simple as that. I didn’t do AdWords for the first year of business, but when I finally decided to do it (Google tricked me into signing up with a $50 credit), sales jumped about 30% immediately.
Dave: That happens! But why would you want to outsource the management of your AdWords account? Isn’t this something you could do for yourself?
Peldi: Because AdWords is a hugely complicated mess! There are hundreds of options, and most of them don’t make any sense to regular humans. [Dave:Thanks!] Plus they’re optimised to make money for Google, not for us. We’re a company of 9 people, we don’t have a dedicated marketing team, so the job of advertising falls on me. I don’t have time nor am I interested to learn the ins and outs of AdWords, outsourcing the management of our account is a no-brainer.
Dave: We hear that a lot. But what made you choose SoftwarePromotions?
Peldi: Very simple: they know their stuff, deeply. Their customer service is top-notch, I feel pampered. But most importantly, they are humble, honest people. It’s truly a pleasure to work with them. I have recommended their services to lots of people, it simply pays for itself.
Dave: Enough small-talk. What impact have we have had on your AdWords account?
Peldi: I don’t have super-precise metrics, but this chart should help understand why I’m so happy with SoftwarePromotions:
Dave: Plans for the future?
Peldi: We plan on continuing to work with SoftwarePromotions on an effective AdWords strategy going forward. I feel like AdWords spending is an accelerator pedal I can choose to push on when our business is ready for it. With the help of SoftwarePromotions, I know that my wheels won’t be spinning when I do so.
You know your product better than anyone else in the world. And you probably have a good idea of what your customers are looking for.
But when it comes to your website, you have no idea what it looks like to fresh eyes. And you certainly can’t see what’s staring you in the face, and hurting your business.
The fact is that you’re completely blind to your own website.
The bad news: it has problems. The good news: I can help identify and fix them.Review my website