Case study – Balsamiq

Balsamiq Studios aims to make the world a better place by helping people create software that is easier to use. And in a world crusty with hype, they’re actually delivering!

Balsamiq have the perfect mix of an ideal product, a beautifully designed interface, a market hungry for their work and a genuine passion for their business model. The result: over $6,600,000 in sales in the first three years of business.


Over to Giacomo ‘Peldi’ Guilizzoni:

Dave: What’s the nutshell version of the balsamiq story?

Peldi: Balsamiq is a little company I started in 2008. We make a low-fidelity wireframing software called Balsamiq Mockups. It’s very successful. 🙂

Dave: Why Google Ads?

Peldi: Because it works, simple as that. I didn’t do Google Ads for the first year of business, but when I finally decided to do it (Google tricked me into signing up with a $50 credit), sales jumped about 30% immediately.

Dave: That happens! But why would you want to outsource the management of your Google Ads account? Isn’t this something you could do for yourself?

Peldi: Because Google Ads is a hugely complicated mess! There are hundreds of options, and most of them don’t make any sense to regular humans. [Dave:Thanks!] Plus they’re optimised to make money for Google, not for us. We’re a company of 9 people, we don’t have a dedicated marketing team, so the job of advertising falls on me. I don’t have time nor am I interested to learn the ins and outs of Google Ads, outsourcing the management of our account is a no-brainer.

Dave: We hear that a lot. But what made you choose SoftwarePromotions?

Peldi: Very simple: they know their stuff, deeply. Their customer service is top-notch, I feel pampered. But most importantly, they are humble, honest people. It’s truly a pleasure to work with them. I have recommended their services to lots of people, it simply pays for itself.

Dave: Enough small-talk. What impact have we have had on your Google Ads account?

Peldi: I don’t have super-precise metrics, but this chart should help understand why I’m so happy with SoftwarePromotions:

balsamiq revenue - as generated by Peldi

Dave: Plans for the future?

Peldi: We plan on continuing to work with SoftwarePromotions on an effective Google Ads strategy going forward. I feel like Google Ads spending is an accelerator pedal I can choose to push on when our business is ready for it. With the help of SoftwarePromotions, I know that my wheels won’t be spinning when I do so.

Digital Marketing by SoftwarePromotionsPeldi, Founder and CEO Balsamiq Studios
"SoftwarePromotions know their stuff, deeply. It’s truly a pleasure to work with them. I have recommended their services to lots of people, it simply pays for itself."

Featured Service

Consultation – tap into years of experience

A Fast Track option for developing your in-house skills.

Ideal for guidance, plan formulation, problem solving or strategy.

Perfectly tailored around the needs of your business.

Letting you tap into almost 20 years of experience.

No more learning through trial and error. No more inefficiency.

Request consultation