Please help – final 5 second SEO experiment

Posted by Dave CollinsSEO

I recently asked for your help with an experiment to test how HTTP Referrer Information may not be passed on through SSL servers. We’re almost there, but can I please ask for your help one last time? All you have to do is click on the link below, then click on the link that’s on that page. That’s it. Please … Read More

SEO procrastination may hurt like a kick in the rankings

Posted by Dave CollinsSEO

Let me guess. You’ve been meaning to get round to SEO for __ months, but [fill in your excuse here]. A few years ago that was questionable; today it may be deadly. Not convinced? Here are five reasons why you need to make SEO more of a priority. Today’s technique may be tomorrow’s spam. The rate of change in Google’s … Read More

Please help – 5 second SEO experiment

Posted by Dave CollinsSEO

A while ago we posted our advice on whether or not you should be implementing SSL on your server for SEO reasons. The nutshell answer being don’t panic over SEO and SSL. Another reason for not doing anything right now is that there’s evidence to suggest that HTTP Referrer information is not being passed on through links. So we’d like … Read More

Conversion tracking in Google AdWords – a better way

Posted by Aaron WeinerAnalytics, Google AdWords

AdWords conversion tracking is dead. No, Google haven’t removed it from AdWords, nor are they phasing it out. Yet. But if you’re using conversion tracking as your sole gauge of success, you’re doing it wrong! Why? Because AdWords conversion tracking is a highly inaccurate indicator; but not a reliable metric. The entire system is based on a cookie, and that cookie might not … Read More

SSL and SEO: Don’t Panic.

Posted by Dave CollinsSEO

You may already be aware that Google sent enormous waves around the SEO world yesterday with their announcement that HTTPS is to be considered a ranking signal: There’s a lot of speculation on the impact and significance of this, so rather than you having to wade through the details, here’s my take on the matter. Don’t panic. There is nothing … Read More

Please don’t be our next SEO client

Posted by Dave CollinsSEO

Nobody ever skips brushing their teeth. It just doesn’t happen. I myself have had long journeys crossing far too many time zones, where I’ve staggered into bed without showering or even washing my face, but my teeth always get brushed. Always. It doesn’t matter how exhausted, hungover, sick, miserable or tight for time you may be; you always brush your … Read More

AdWords conversion tracking is broken. Here’s why.

Posted by Dave CollinsGoogle AdWords

Most AdWords accounts use some form of conversion tracking as a metric of success, yet this model is flawed to the point of being meaningless. I’m not going to go into the specifics of why there may be a disconnect between the ad click and the conversion here, but if you want details read Tracking your AdWords return on investment. … Read More

How to find unbelievably effective keywords

Posted by Dave CollinsSEO

Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies … Read More

Our SEO Demystified course is now live – with a 25% discount

Posted by Dave CollinsSEO

After an insanely busy six months of work, our SEO Demystified course is now live. We’re running a 25% discount on the pricing – but only for the first 48 hours. At the time of writing this post we’re down to 1 day 20 hours. So what are you waiting for? It’s a great course and comes with an unconditional 30 day money … Read More

I’ve fallen and I can’t get up

Posted by Dave CollinsSEO

SEO has somehow become the exercise equivalent of the online business. Young startups can worry about it later, and many middle-aged companies know they should be doing it, but somehow don’t get round to it. Until, that is, something terrible happens to them. This is the point that many businesses finally get around to taking their SEO seriously. When something like this happens it can … Read More