Conversion tracking in Google AdWords – a better way

Posted by Aaron WeinerAnalytics, Google AdWords

AdWords conversion tracking is dead. No, Google haven’t removed it from AdWords, nor are they phasing it out. Yet. But if you’re using conversion tracking as your sole gauge of success, you’re doing it wrong! Why? Because AdWords conversion tracking is a highly inaccurate indicator; but not a reliable metric. The entire system is based on a cookie, and that cookie might not … Read More

SSL and SEO: Don’t Panic.

Posted by Dave CollinsSEO

You may already be aware that Google sent enormous waves around the SEO world yesterday with their announcement that HTTPS is to be considered a ranking signal: There’s a lot of speculation on the impact and significance of this, so rather than you having to wade through the details, here’s my take on the matter. Don’t panic. There is nothing … Read More

Please don’t be our next SEO client

Posted by Dave CollinsSEO

Nobody ever skips brushing their teeth. It just doesn’t happen. I myself have had long journeys crossing far too many time zones, where I’ve staggered into bed without showering or even washing my face, but my teeth always get brushed. Always. It doesn’t matter how exhausted, hungover, sick, miserable or tight for time you may be; you always brush your … Read More

AdWords conversion tracking is broken. Here’s why.

Posted by Dave CollinsGoogle AdWords

Most AdWords accounts use some form of conversion tracking as a metric of success, yet this model is flawed to the point of being meaningless. I’m not going to go into the specifics of why there may be a disconnect between the ad click and the conversion here, but if you want details read Tracking your AdWords return on investment. … Read More

How to find unbelievably effective keywords

Posted by Dave CollinsSEO

Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies … Read More

Our SEO Demystified course is now live – with a 25% discount

Posted by Dave CollinsSEO

After an insanely busy six months of work, our SEO Demystified course is now live. We’re running a 25% discount on the pricing – but only for the first 48 hours. At the time of writing this post we’re down to 1 day 20 hours. So what are you waiting for? It’s a great course and comes with an unconditional 30 day money … Read More

I’ve fallen and I can’t get up

Posted by Dave CollinsSEO

SEO has somehow become the exercise equivalent of the online business. Young startups can worry about it later, and many middle-aged companies know they should be doing it, but somehow don’t get round to it. Until, that is, something terrible happens to them. This is the point that many businesses finally get around to taking their SEO seriously. When something like this happens it can … Read More

“This is a really important keyword to rank for”

Posted by Dave CollinsSEO

The following conversation contains scenes of SEO nudity, and may not be suitable for the easily offended, the SEO ignorant, or most CEOs. Reader discretion may be advised. The names and personal details have been changed to protect the clueless. MeansWell: “Okay, but this one, this one here, this is a really important keyword for us.” Me: “Great, let me look into that.” … Read More

Understanding SEO is about to get a lot easier

Posted by Dave CollinsSEO

I’m genuinely excited (and petrified) to be applying the final tweaks to our SEO course. We’ve been working on this for months, and even though I have no idea how many people will buy it, (a) I finally have a scalable product, (b) as fiercely critical as I am about my own work… I actually think this is rather good! Registration … Read More

Why Google know best (better than you too)

Posted by Dave CollinsSEO

The anti-Google brigade seem to have missed Google’s greatest coup: not only knowing everything about us, but now even understanding our intentions better than we do ourselves. For example when I search for Cloud Computing, of the nine standard results that Google show me, six are variations of “what is cloud computing“, even though I may have been looking for … Read More