When’s the last time you tweaked your website’s main pages? Not a complete redesign. You don’t have time for that. But what if I told you that your website is almost certainly making at least two out of three common mistakes? And that these mistakes are easy to fix. Generally in literally a few minutes. And what if they had … Read More
Your website designer knows nothing about SEO (probably)
Nobody wants to redesign their website, but we’re all going to have to do it at some point. Eugh. This post will make sure that your next website redesign won’t destroy your Google traffic. It might not be useful to you right now, but I’d recommend reading it and storing it somewhere safe for when you next try to choose … Read More
Repel Your Visitors – with examples
I’ve put together a non-exhaustive list of more than thirty ways to ensure that visitors to your website don’t stick around. I suspect that most people reading this are guilty of at least one or two. Fixing them will genuinely make the visitors’ experience, the web and even the world a slightly better place. (See number 18.) Confuse them: 1. … Read More
Website teardown: BrickOvenBaker.com
Today’s website teardown is a little brutal. I’ve been in touch with today’s victim, and in the last email he had the following to say: “Dave, please be as brutal as you need to be.” I am delighted to oblige. “I look forward to having the shit kicked out of my site.” Excellent. “I hate it more than anybody else and … Read More
Website teardown: Business of Software
Having your website critiqued by a fresh set of eyes can be useful, as we’re so used to seeing our websites that we’re effectively blind to any issues that may be staring visitors in the face. This first in a series of website teardowns is for the Business of Software Conference. If you’d like to submit your website for review, … Read More
The reality of first impressions
How much of an impact does the first impression have on a website? We already know that visitors don’t really spend any time in deciding – they make snap judgments. So why do so many websites fail to deliver? Transcript of video: Hi this is Dave Collins from SoftwarePromotions. Today I’m going to be talking about how long visitors to … Read More
Good news everyone!
Every morning I spend half an hour looking at news and commentary from a wide variety of sources. Yet it’s only recently that I’ve become aware of how the quality and creativity of the headlines and titles have improved dramatically over the years. I think that David Ogilvy may be to blame. And yes there is blame: “On the average, … Read More
It’s time to throw away your sales funnels
Why do we use the analogy of a funnel for our website visitors? Could it be wishful thinking? A funnel is designed to conduct the flow of liquids or other substances into a container with a small mouth. Rather than pouring the liquid over the mouth and hoping that some of it actually falls in, the funnel channels the flow. … Read More
Mobile is here and you’re not ready
It’s easy to forget that the PC in your pocket is a mobile phone. It’s easy to forget that it’s even a phone. I rarely use the torch/flashlight app, but it still gets used more than the phone functionality of my device. The figures for mobile web usage are incredible: 56% of American adults are now smartphone owners. Amazon, Wikipedia, and … Read More
Ugly? You better be interesting.
The more we need a website, the more we’re prepared to put up with a poor design. Amazon’s layout is famously basic but effective.