Does the following scenario ring any bells? Feel free to hum if you recognise the tune. Google Ads has been producing good, solid results for some time. And while it’s always been difficult to gauge the exact ROI, you’re confident that it’s working. But lately, the world and your business have been seeing some unusual times. Perhaps sales are down … Read More

When I think of the various targeting options within Google Ads, I sometimes think of a pyramid. Note that it’s not an exhaustive list of targeting options, as there are so many to choose from. But these are the main items that come to mind. At the very top of my pyramid you have the options that seem to make … Read More

There’s an incredibly useful feature within your Google Ads account that you might not be aware of. It’s hidden away deep within the inner workings of the complex Google Ads system. And it could prove to be an incredible time saver. The problem with conversion actions – there are so many of them If you’re running a Google Ads account, … Read More

There’s a war going on within your Google Ads account. You don’t just have one enemy to defend against, you have many, and they’re attaching from all sides. Some of you have given up and surrendered, while others are trying to press on. Today, I’m going to outline five major threats that I regularly see within Google Ads, and I’ll … Read More

I recently ran across an alarming situation in Google Ads with one of my clients that I wanted to share with you. They created a new landing page and asked me to send traffic to it from Google Ads. So I set up a new campaign and began sending targeting visitors to this new page. Because the page was performing … Read More

Anyone running Google Ads knows how easy it is to burn through money. An incorrect setting, a poorly targeted keyword, or even one irrelevant landing page can turn the whole thing into a costly exercise. It’s easy to do. And Google is more than happy for you to make these costly mistakes – because they’ll win in the end. That’s … Read More

Do you ever wonder why Google Ads appears to be working for so many other businesses and not yours? Ever wonder what you’re doing differently from everyone else? This post will help you understand the big issues holding you back from Google Ads success, and show you how to solve them in your own account. The problem with missed opportunities. … Read More

Recently, there have been some massive changes over at Google, and I am not talking about how AdWords is now called Google Ads. Nor am I talking about the new interface. Or the Google Ads support which has gone seriously downhill over the past few months. I don’t have much hair on my head, but I do at times find … Read More

In case you weren’t aware, Google recently sent out an email about some upcoming changes they were making to mobile targeting on the Google Display Network (GDN). The email looked something like this: Background – and how this change could impact your account’s performance. If you’re running any campaigns that target the GDN and you don’t update your settings, you’re … Read More

Google Ads (formerly known as AdWords) can be expensive. For some businesses, it’s so expensive that they may have turned it off in frustration. If you’re thinking about calling it quits on Google Ads or maybe you already did, this will hopefully change your mind. I’m going to show you five ways to cut your Google Ads costs while at … Read More