I have a confession that might resonate with many small business owners. Every time I go into a Google Ads account, I understand less about what I see. And that’s despite more than twenty-five years in digital marketing. This complexity led me to a slightly disturbing thought. That Google Ads has become both essential and dangerous for small businesses. Essential … Read More
How to stay ahead of keyword drift in Google Ads: Keeping your ads on-target
You probably noticed that the keywords you use in your Google Ads search campaigns don’t work like they used to. This could be leading to clicks on your ads which seem relevant, but don’t perform as well as in the past. The result? You’re wasting your money. If you’ve been managing your Google Ads account for some time, in the … Read More
How to solve your disapproved ads and why you should care
If you’ve never dealt with a disapproved ad or ad extension, count yourself lucky. They’re a real nuisance. Resolving these types of issues can consume countless hours. And in some cases, you might find yourself pulling out your hair in frustration over how unhelpful Google can be with their support. Even if you think that you’re doing everything according to … Read More
How to solve YouTube Google Ads targeting
I don’t know about you, but I have a love-hate relationship when it comes to YouTube and Google Ads. I love how there is so much useful content at your fingertips. If you’re looking for how-tos, reviews, music, news, entertainment videos and more, YouTube has you covered. But, with the staggering amount of great content also comes a serious amount … Read More
Why your ads might not be working and what you can do about it.
If you’re running a Google Ads campaign, it’s possible that some or all of your ads will see zero impressions. Or you might notice that your ads are seeing fewer impressions than expected. It’s almost as if Google’s floodgates are only partially open, letting just a trickle of impressions in. If this is happening to you, then your newly created … Read More
Turning off your Google Ads
Does the following scenario ring any bells? Feel free to hum if you recognise the tune. Google Ads has been producing good, solid results for some time. And while it’s always been difficult to gauge the exact ROI, you’re confident that it’s working. But lately, the world and your business have been seeing some unusual times. Perhaps sales are down … Read More
Going beyond the basics
When I think of the various targeting options within Google Ads, I sometimes think of a pyramid. Note that it’s not an exhaustive list of targeting options, as there are so many to choose from. But these are the main items that come to mind. At the very top of my pyramid you have the options that seem to make … Read More
Hidden Google Ads feature – incredibly powerful
There’s an incredibly useful feature within your Google Ads account that you might not be aware of. It’s hidden away deep within the inner workings of the complex Google Ads system. And it could prove to be an incredible time saver. The problem with conversion actions – there are so many of them If you’re running a Google Ads account, … Read More
Your Google Ads account is under attack
There’s a war going on within your Google Ads account. You don’t just have one enemy to defend against, you have many, and they’re attaching from all sides. Some of you have given up and surrendered, while others are trying to press on. Today, I’m going to outline five major threats that I regularly see within Google Ads, and I’ll … Read More
Google Ads and your early warning system
I recently ran across an alarming situation in Google Ads with one of my clients that I wanted to share with you. They created a new landing page and asked me to send traffic to it from Google Ads. So I set up a new campaign and began sending targeting visitors to this new page. Because the page was performing … Read More
