Recently, there have been some massive changes over at Google, and I am not talking about how AdWords is now called Google Ads. Nor am I talking about the new interface. Or the Google Ads support which has gone seriously downhill over the past few months. I don’t have much hair on my head, but I do at times find … Read More
Your Google Display Network performance is about to take a nose dive
In case you weren’t aware, Google recently sent out an email about some upcoming changes they were making to mobile targeting on the Google Display Network (GDN). The email looked something like this: Background – and how this change could impact your account’s performance. If you’re running any campaigns that target the GDN and you don’t update your settings, you’re … Read More
Cut your Google Ads costs in less than one hour a week
Google Ads (formerly known as AdWords) can be expensive. For some businesses, it’s so expensive that they may have turned it off in frustration. If you’re thinking about calling it quits on Google Ads or maybe you already did, this will hopefully change your mind. I’m going to show you five ways to cut your Google Ads costs while at … Read More
Five reasons to steer clear of AdWords
Are you thinking about using AdWords? Or maybe you’re already using it but you’re not sure if it’s right for your business? If this sounds familiar, not only will this post potentially save you money, it will also help you decide once and for all if you should even be using AdWords. I have been managing AdWords accounts for our … Read More
Google Ads Conversions – why aren’t you getting enough?
You’ve just logged into your Google Ads Account and you notice that while there are plenty of clicks, you’re not receiving any actual conversions. Experience tells you this isn’t normal behavior, and you fear that something may have gone terribly wrong. Why this is happening will depend on your particular situation, and figuring it out can be rather time-consuming. To make … Read More
There’s a growing problem within AdWords
There’s a growing problem within AdWords, and it’s going to hit your bottom line. And the result is that over time you’ll pay more or you’ll see very little in return from your AdWords spend. I have been doing AdWords since 2005, and Dave started back in 2001. Back then, things were different. AdWords, well let’s just say it was … Read More
Google Ads strategies that produce better results
Google Ads is complex. We believe that this is by design. By making the system so complicated, many businesses don’t pay close attention to what’s going on, other than the bill they receive each month. Some even give up entirely and close their accounts. So this is your opportunity to succeed where others have failed and I’m going to show you … Read More
Great sources for finding the right keywords.
When it comes to AdWords, using the right keywords within your campaigns is vital. Without them, your prospective customers will be less likely to see your ads. Worst of all, the wrong people could be clicking on them. If you think you have “already done” the keyword research, think again. Keyword research is an ongoing process that needs to be … Read More
Google Ads is sending you garbage clicks. What can you do?
You’ve reviewed all your Google Ads data, and come to the conclusion that most of the clicks are garbage. A small number are doing exactly what you wanted them to do, but, simply put, the wrong people are clicking on your ads! It’s easy to jump to the conclusion that Google Ads isn’t for you, but that might not be … Read More
Google Ads is too expensive
You’ve just logged into your Google Ads and you see that your cost per click is far too high. There’s no way you can continue to sustain a Google Ads account at these levels. One option is to give up and decide that Google Ads isn’t for you. I suspect your competition would love that but is that the right … Read More