What makes good content?

Posted by Dave CollinsCopywriting, SEO

Google results screenshot - emergency dentist near me desktop

You’ve probably heard the “Content is King” idea. This has been a marketing and SEO mantra since the beginning of time. And it’s no great revelation that quality is more important than quantity. A single well-written blog post every couple of months is inevitably worth more than a weekly rubbish offering. But before you click away from this post, don’t … Read More

Interview with the copyhacker

Posted by Dave CollinsCopywriting

I first met Joanna Wiebe from Copy Hackers in 2013. She gave an incredible presentation on “Copywriting that Converts: How to sell without selling your soul“, but the main lesson that I learnt was the difference between people who can write and real copywriters. I’m lucky enough to consider Joanna a friend – hopefully she won’t be too disturbed by that. I’m also a great fan of … Read More