If you’re not making use of the Google Search Console, then you’re missing out on what amounts to free advice from Google on how to get more and better quality organic traffic. The problem might be that you simply don’t have time, or perhaps you don’t know where to begin. So how about a video showing you how to carry out SEO triage in literally … Read More

Whether you monitor your keywords by searching for them on Google, using Google Search Console or a tool like Moz, most of us keep an eye on our website’s rankings in Google’s results. Whether we should do so is another matter. Why? Because there are too many ways to get it wrong. It’s pointless to monitor the wrong keywords. And it’s mistaken to … Read More

Google have recently made mobile more important for SEO. Here’s what to do about it. Note: I’ve tried to keep this as brief as possible, but I recommend that you read the whole thing. Skimming may result in a less-than-optimal experience! STEP 1: Don’t panic. You may think that you have the only website that isn’t ready for mobile, but you’re wrong. More … Read More

If your business is healthy, you can always find plenty of reasons to leave SEO on your to-do-list for perpetuity. After all, SEO is technical, complicated, time-consuming and potentially dangerous. The SEO industry is full of self-proclaimed gurus whose lack of knowledge can be deadly. There’s the terrifying fact that even if you dabble in SEO in the most gentle … Read More

Most people have some expectations of what awaits them when they arrive on a website. On our own site, for example, we primarily provide services related to AdWords and SEO. When I look at the keywords that bring people to our content, there are of course some words and phrases that are less targeted than others, but the majority are relevant to what we … Read More

Five years ago, the chance of getting hit by a real SEO penalty was incredibly small. There was a lot of talk and fear about being “banned by Google”, but in the majority of cases this was completely unfounded. And bear in mind that these were the days of black-hat SEO tactics being a lot more commonly used and accepted, as ultimately … Read More

I recently asked for your help with an experiment to test how HTTP Referrer Information may not be passed on through SSL servers. We’re almost there, but can I please ask for your help one last time? All you have to do is click on the link below, then click on the link that’s on that page. That’s it. Please … Read More

Let me guess. You’ve been meaning to get round to SEO for __ months, but [fill in your excuse here]. A few years ago that was questionable; today it may be deadly. Not convinced? Here are five reasons why you need to make SEO more of a priority. Today’s technique may be tomorrow’s spam. The rate of change in Google’s … Read More

A while ago we posted our advice on whether or not you should be implementing SSL on your server for SEO reasons. The nutshell answer being don’t panic over SEO and SSL. Another reason for not doing anything right now is that there’s evidence to suggest that HTTP Referrer information is not being passed on through links. So we’d like … Read More

You may already be aware that Google sent enormous waves around the SEO world yesterday with their announcement that HTTPS is to be considered a ranking signal: There’s a lot of speculation on the impact and significance of this, so rather than you having to wade through the details, here’s my take on the matter. Don’t panic. There is nothing … Read More