SEO Easy Pickings

Posted by Dave CollinsSEO

How would you like me to show you a really simple SEO tactic that really works? Better still, one that doesn’t even need you to create any new content? Because who has time to create new content for SEO purposes, right? This is a personal favourite of mine, as it builds on existing strengths and is incredibly simple to carry … Read More

An instant SEO diagnosis – no tools required!

Posted by Dave CollinsSEO

How would you like a simple diagnostic test? Something that will instantly show you whether you have SEO problems or everything’s fine? Some time ago I put up a video that showed you how to do precisely that… but things have changed slightly, and my old technique is no longer accurate. Thanks Google. Why? Because some websites are seeing a slight and gradual decline … Read More

How To Tell If Your Website Designer Knows Nothing About SEO

Posted by Dave CollinsSEO

Choosing the right person or company to re/design your website is hideously difficult. And I’m about to make it a lot harder. Or easier. Let me explain. Every few years the dreaded website redesign looms. We know how important it is, but we tend to put it off as long as possible. Because ultimately all we’ll have is a shiny new … Read More

Invaluable SEO tools – Screaming Frog

Posted by Dave CollinsSEO

Screaming Frog is a useful piece of software that scans and crawls your website. It’s invaluable for quick and simple SEO diagnostics, and in my opinion should be owned and regularly used by anyone who has a website.  There’s also a free version of the software that will work on any website up to 500 pages in size. In this 5 minute video … Read More

How to carry out an SEO audit – for free

Posted by Dave CollinsSEO

In this video I’m going to show you how to audit your website; internally and externally. Without pain. It goes far deeper than some of the other video tutorials – for instance Google Search Console – SEO triage in three minutes and How to find unbelievably effective keywords, as sometimes a little more depth is required. It’ll take you around 15 minutes to watch, … Read More

Google Search Console – SEO triage in three minutes

Posted by Dave CollinsSEO

If you’re not making use of the Google Search Console, then you’re missing out on what amounts to free advice from Google on how to get more and better quality organic traffic. The problem might be that you simply don’t have time, or perhaps you don’t know where to begin. So how about a video showing you how to carry out SEO triage in literally … Read More

SEO is dead. Long live SEO.

Posted by Dave CollinsSEO

Whether you monitor your keywords by searching for them on Google, using Google Search Console or a tool like Moz, most of us keep an eye on our website’s rankings in Google’s results. Whether we should do so is another matter. Why? Because there are too many ways to get it wrong. It’s pointless to monitor the wrong keywords. And it’s mistaken to … Read More

A usefully-sensible guide to mobile and SEO

Posted by Dave CollinsSEO

Google have recently made mobile more important for SEO. Here’s what to do about it. Note: I’ve tried to keep this as brief as possible, but I recommend that you read the whole thing. Skimming may result in a less-than-optimal experience! STEP 1: Don’t panic. You may think that you have the only website that isn’t ready for mobile, but you’re wrong. More … Read More

SEO in 2015 – why you need to care

Posted by Dave CollinsSEO

If your business is healthy, you can always find plenty of reasons to leave SEO on your to-do-list for perpetuity. After all, SEO is technical, complicated, time-consuming and potentially dangerous. The SEO industry is full of self-proclaimed gurus whose lack of knowledge can be deadly. There’s the terrifying fact that even if you dabble in SEO in the most gentle … Read More

Content in context (all about that words, ’bout that words)

Posted by Dave CollinsSEO

Most people have some expectations of what awaits them when they arrive on a website. On our own site, for example, we primarily provide services related to AdWords and SEO. When I look at the keywords that bring people to our content, there are of course some words and phrases that are less targeted than others, but the majority are relevant to what we … Read More