AdWords is sending you garbage clicks. What can you do?

Posted by Aaron WeinerEmergency, Google AdWords

You’ve reviewed all your AdWords data, and come to the conclusion that most of the clicks are garbage. A small number are doing exactly what you wanted them to do, but, simply put, the wrong people are clicking on your ads! It’s easy to jump to the conclusion that AdWords isn’t for you, but that might not be the right … Read More

AdWords is too expensive

Posted by Aaron WeinerEmergency, Google AdWords

You’ve just logged into AdWords Account and you see that your cost per click is far too high. There’s no way you can continue to sustain an AdWords account at these levels. One option is to give up and decide that AdWords isn’t for you. I suspect your competition would love that, but is that the right approach? Isn’t it possible that you’re … Read More

Don’t just survive, thrive; Living with Google.

Posted by Dave CollinsGoogle AdWords, SEO

At the end of February, Google unleashed the most enormous change of all time. (Ts & Cs apply) At least that’s what I thought, but when I spoke to Aaron, he had a very different take on it. We both agreed that the changes could have an enormous impact on businesses that rely on organic traffic. And that many AdWords-reliant companies could see a fundamental shift … Read More

Enormous Google changes

Posted by Dave CollinsGoogle AdWords, SEO

You probably noticed that Google’s search results have changed. Quite dramatically in fact. The old results looked like this: Now they look more like this: For now these changes only apply to searches carried out on desktop computers. So the new format means: No text ads on the right hand side of the search results Up to four ads will be … Read More

AdWords remarketing is easy

Posted by Aaron WeinerGoogle AdWords

If you’ve never setup an AdWords remarketing campaign, now’s the time to do so. Not only is it easier to do than in the past, it can keep your products or services in the mind of your potential customers. Be remembered, don’t be forgotten.  We’ve all been there, searching for a product or service. Maybe we’re looking for the right … Read More

How to beat your AdWords competition

Posted by Aaron WeinerGoogle AdWords

You may have noticed that AdWords is a highly competitive advertising platform! Each time your ad is displayed you take part in a mini auction, where your ad is pitted against those of your competitors. Winning the auction may have been down to your bid, how relevant Google think you were, how relevant your ad and landing pages were, how your ads have … Read More

How to find negative keywords within AdWords

Posted by Aaron WeinerGoogle AdWords

If you’re running an AdWords account and you have little or no negative keywords, you need to keep reading. Put simply, negative keywords prevent your ads from being displayed to the wrong people. For example, imagine you’re selling fresh fruit home deliveries, but you absolutely don’t offer bananas. Not sure why, but you just have an extreme dislike of bananas. … Read More

Did you know you can create AdWords image ads with a few mouse clicks?

Posted by Aaron WeinerGoogle AdWords

If you’re only using text ads within AdWords, you’re missing out on opportunities to attract even more business. While text ads are easy to create, they aren’t as noticeable as image ads (also called display ads). Text ads are sometimes displayed alongside other text ads which can make it more challenging for your ads to be noticed. For example, the following … Read More

Your AdWords Account is bleeding – here’s why

Posted by Aaron WeinerGoogle AdWords

I began managing AdWords accounts back in 2005, and over the years I’ve seen many accounts make many mistakes. These have cost advertisers hundreds of thousands, if not millions, in wasted AdWords spend. The people managing the accounts were far from clueless. But the fact is that AdWords isn’t easy, and this type of waste is bound to happen if you don’t know … Read More

How to make better AdWords ads and why you need to care

Posted by Aaron WeinerGoogle AdWords

It goes without saying that from an AdWords point of view, having a great product, the best keywords, and fine-tuned landing pages is all pointless without good ads. Poor ads can cost you enormously in the long run. For example, poor ads might receive impressions that have few clicks or even no clicks at all. When this occurs your click-through rate (CTR) will … Read More