Did you know you can create AdWords image ads with a few mouse clicks?

Posted by Aaron WeinerGoogle AdWords

If you’re only using text ads within AdWords, you’re missing out on opportunities to attract even more business. While text ads are easy to create, they aren’t as noticeable as image ads (also called display ads). Text ads are sometimes displayed alongside other text ads which can make it more challenging for your ads to be noticed. For example, the following … Read More

Your AdWords Account is bleeding – here’s why

Posted by Aaron WeinerGoogle AdWords

I began managing AdWords accounts back in 2005, and over the years I’ve seen many accounts make many mistakes. These have cost advertisers hundreds of thousands, if not millions, in wasted AdWords spend. The people managing the accounts were far from clueless. But the fact is that AdWords isn’t easy, and this type of waste is bound to happen if you don’t know … Read More

How to make better AdWords ads and why you need to care

Posted by Aaron WeinerGoogle AdWords

It goes without saying that from an AdWords point of view, having a great product, the best keywords, and fine-tuned landing pages is all pointless without good ads. Poor ads can cost you enormously in the long run. For example, poor ads might receive impressions that have few clicks or even no clicks at all. When this occurs your click-through rate (CTR) will … Read More

Google declare war on desktop software (for now)

Posted by Aaron WeinerDigital Marketing, Google AdWords

Don’t skim this post. It may affect you – if not today or tomorrow, then at some point. If you sell desktop software through AdWords, you need to be aware of Google’s new stance against your business. Google recently unveiled a new AdWords policy on desktop software, “Unsupported content: free desktop software”.   “The AdWords policy on unsupported content will change in April 2015. … Read More

Your AdWords Account – How well is it working?

Posted by Aaron WeinerGoogle AdWords

Each month, your credit card is charged by Google for all the AdWords clicks you’ve received. Each month, you question yourself whether it’s worthwhile, yet there’s a good chance that you’re never able to come to a satisfying conclusion. Google provide some tools for measuring success, such as conversion tracking. But realistically you know that it’s little more than an … Read More

Google are going to kill conversion tracking – here’s why

Posted by Dave CollinsAnalytics, Google AdWords, Marketing

If you’re spending on AdWords (or other online ads) then you’re probably paying close attention to conversion rates. Doing so is understandable but flawed. And it may be hurting you and also Google. At risk of oversimplifying how conversion tracking works, a person clicks on your ad, a cookie is placed in their browser, and when they buy your product, this registers as a conversion. Voilà. … Read More

Conversion tracking in Google AdWords – a better way

Posted by Aaron WeinerAnalytics, Google AdWords

AdWords conversion tracking is dead. No, Google haven’t removed it from AdWords, nor are they phasing it out. Yet. But if you’re using conversion tracking as your sole gauge of success, you’re doing it wrong! Why? Because AdWords conversion tracking is a highly inaccurate indicator; but not a reliable metric. The entire system is based on a cookie, and that cookie might not … Read More

AdWords conversion tracking is broken. Here’s why.

Posted by Dave CollinsGoogle AdWords

Most AdWords accounts use some form of conversion tracking as a metric of success, yet this model is flawed to the point of being meaningless. I’m not going to go into the specifics of why there may be a disconnect between the ad click and the conversion here, but if you want details read Tracking your AdWords return on investment. … Read More

What everybody needs to know about tracking

Posted by Dave CollinsAnalytics, Google AdWords

The era of being able to accurately track your online marketing efforts is over. Or more accurately: the era of thinking you could accurately track your online marketing is over. Only a few years ago, we thought we could track almost every single keyword that was used to find our websites. The reality was that we could track the keywords … Read More

How do I know if my AdWords account is working?

Posted by Aaron WeinerGoogle AdWords

When it comes to AdWords, what works for some may not work for others. One account’s goals may be different from another. I might want to show my ads to a large number of people, while you might only want to show your ads to those who are at a specific point in the purchase process. We each have different … Read More