We live in an age of instant access to an endless amount of information. The internet means that we can find anything we want in the blink of an eye. But finding the truth is as hard as it’s ever been. Most of us at some point have gone looking for medical information online. It’s not a good idea. Those … Read More
Google don’t get everything right – screwing it up in style
What ever happened to Google Knol? Actually there’s a reasonable chance that you don’t even know what Google Knol is, and just by clicking the link won’t tell you much either. And clicking on the help link will take you to a page that uses a video to explain what a knol is. Nice irony. If you take a step … Read More
The Value of Post Purchase Follow-Up
My wife and I purchased a new car in December of last year. Prior to our purchase, we did a lot of research into what car would best fit our needs and provide us the most value. Once we decided on a specific make & model, we then began visiting different car dealers in order to find the best price … Read More
17 million Brits won’t use the internet?
The BBC News Magazine have a bewildering article on The internet’s conscientious objectors, that suggests that as many as 17 million people in Britain are not using the internet. “Non-users are “becoming less and less likely to want to be engaging with technology such as the internet,” says Ellen Helsper, who has been a leading researcher with the Oxford Internet … Read More
Greed, haste and desire kill sales
In an age when people’s private information has become a commodity, some companies have decided that it’s reasonable to force their customers to share their data. I recently called a support phone number for a well known supplier of network hardware. To open a ticket, they needed to know the name and model of the product, where and when I … Read More
What do you mean you haven’t heard of Baidu?
From Wikipedia: “Baidu is the leading Chinese search engine for websites, audio files, and images. Baidu offers 57 search and community services including an online collaboratively-built encyclopedia (Baidu Baike), and a searchable keyword-based discussion forum. In October 2008, Baidu ranked 9th overall in Alexa’s internet rankings. In December 2007 Baidu became the first Chinese company to be included in the … Read More
Websites reviewed – interesting data and opinions!
Yesterday’s Website Critique Webinar was a great success, and as well as looking at six different websites in detail, we also asked attendees a series of questions in the form of live polls, with some interesting results. We’re just collating the data now, so watch this space. As the webinar was limited to only one hour, some attendees emailed me … Read More
Think small, stay small
Our company provides a range of marketing services, and each week we typically send out around 4-5 price quotations. We also turn away around 9-10 requests, when we feel that our services are not appropriate. Most of the companies that we turn away understand what we’re saying, and appreciate our not taking their money under what would amount to false … Read More
Small website changes can have a huge impact on conversions
You work hard to bring targeted traffic to your website, spending time and money to draw in potential customers. So what’s your bounce rate? How many people arrive at your website and leave within a few seconds? 30%? 50%? 70%? I am often asked what constitutes a “good” bounce rate, but the truth is that there’s no concrete answer. If … Read More
A truly original website idea
So many websites try to be different, original and unique. Wacky doesn’t work. Dazzle is dull. And cool is same old, same old. This one pulls it off. BooneOakley.com