What do you mean you haven’t heard of Baidu?

Posted by Dave CollinsDigital Marketing, General

From Wikipedia:

Baidu is the leading Chinese search engine for websites, audio files, and images. Baidu offers 57 search and community services including an online collaboratively-built encyclopedia (Baidu Baike), and a searchable keyword-based discussion forum. In October 2008, Baidu ranked 9th overall in Alexa’s internet rankings. In December 2007 Baidu became the first Chinese company to be included in the NASDAQ-100 index”

Their index of 740 million web pages doesn’t seem to compare with Google’s estimated tens of billions of pages, but they’re clearly not interested in the rest of the world.

Perhaps you clicked on the Baidu link and saw that the only English link on the page was About Baidu? Perhaps you consider this rude – after all how many non-English websites don’t contain a little US/UK flag for us?

Who do they think they are?

With an estimated population of over 1,330,000,000, it might well be that Baidu don’t care about the English speaking web, or, for that matter, the English speaking world.

After all, we’ve been doing the same thing for years.

But with a newly implemented advertising system, now might be a good time to cast your eyes beyond your national borders, and the people in the world who speak the same language as you.

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