Yesterday’s website critique webinar

Posted by Dave CollinsDigital Marketing

Yesterday’s webinar worked really well, and judging by the volume of email that we’ve already received, attendees found it to be both useful and entertaining. We aim to please. We’re hoping to post a video of the critique, and will announce it here once it’s online. Thank-you to everyone who attended, and a special thanks to my co-host, Sharon Housley … Read More

Microsoft testing a Twitter-like app?

Posted by Dave CollinsGeneral

Microsoft have just begun beta-testing what amounts to a localised version of Twitter, yet for now, they appear to be focused on users staying informed about what’s happening with the places and people you care about. “Send and receive alerts with Microsoft Vine. Organize people into groups so it’s easy to send information to them all at once — the … Read More

Free website review webinar – less than 31 hours to go!

Posted by Dave CollinsGeneral

Fact 1: Small changes to your website can have a major impact on your downloads and sales. Fact 2: You are effectively blind to the strengths and weaknesses of your own site. Dave Collins and Sharon Housley’s Website Critique Webinar is taking place in less than 31 hours! Subjects to be covered include the initial impression created by a website, … Read More

The dangers of working in the dark

Posted by Dave CollinsDigital Marketing

We just finished redesigning our SoftwarePromotions website. It was a complete redesign, and involved a massive investment in time, cash and stress. But I think it paid off. We began our redesign process by first of all identifying what we felt were the most important pages on our website. The pages that we considered vital to our business. The next … Read More

2.5% = 18%. How to mislead without lying.

Posted by Dave CollinsDigital Marketing, General

Click Forensics are reporting a fall in click fraud rate for Q1 2009: “The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent reported for Q4 2008 and from the 16.3 percent rate reported for Q1 2008.“ This in itself is good news, at least potentially. Why only potentially? Because the figures … Read More

Apple Records One-Billionth Download from its App Store

Posted by Dave CollinsDigital Marketing, General

On Thursday the one-billionth download from Apple’s App Store occurred, marking an impressive milestone for the store. Only in existence for 10 months, the App Store already boasts more than 30,000 applications with new content pouring in every day. With consumer’s voracious appetite for mobile apps growing by the day, developers are racing to come up with the next big … Read More

Twitter Flu – Win a $100 Amazon gift voucher

Posted by Dave CollinsGeneral

Mashable have (yet another) interesting article on Twitter: Inside the Minds of Twitter Users by Ann Handley from MarketingProfs. The article explains the results of a fascinating survey of 432 “highly involved Twitter users“. And how is a highly involved Twitter addict defined? Someone who spends an average of 2 and three quarter hours per day on Twitter. An average … Read More

Google want to know even more about you. Privacy concerns anyone?

Posted by Dave CollinsGeneral

You probably already noticed that there’s a lot of anti-Google sentiment out there. If someone awoke from a ten year coma today, they might be puzzled. They might assume that Google manufactured cigarettes or perhaps chopped-down rainforests as a sport. I’m as critical as anyone else when it comes to the things that Google could and should do better, especially … Read More

Google – one step backwards, three steps forward

Posted by Dave CollinsEconomy, General

Google Labs have launched two new experimental products that actually have the potential to change the way we search for news and pictures. Google News Timeline “allows users to view news, scanned newspapers and magazines, blog posts, sports scores, and more on a zoomable, graphical timeline”, while Similar Images “helps you narrow your search by finding images that are visually … Read More

Adobe Brings Flash Content to Television

Posted by Dave CollinsDigital Marketing, General

On Monday, Adobe premiered a new version of its streaming Flash content that will be compatible with internet-enabled televisions, Blu-ray players and set-top boxes. The development means that people with Internet-connected TV’s will  be able to watch high-definition videos, play Flash-based games and access other Web content which had previously only been available via computers. In a press release, Adobe … Read More