There’s an incredibly useful feature within your Google Ads account that you might not be aware of. It’s hidden away deep within the inner workings of the complex Google Ads system. And it could prove to be an incredible time saver. The problem with conversion actions – there are so many of them If you’re running a Google Ads account, … Read More
Your Google Ads account is under attack
There’s a war going on within your Google Ads account. You don’t just have one enemy to defend against, you have many, and they’re attaching from all sides. Some of you have given up and surrendered, while others are trying to press on. Today, I’m going to outline five major threats that I regularly see within Google Ads, and I’ll … Read More
Google Ads and your early warning system
I recently ran across an alarming situation in Google Ads with one of my clients that I wanted to share with you. They created a new landing page and asked me to send traffic to it from Google Ads. So I set up a new campaign and began sending targeting visitors to this new page. Because the page was performing … Read More
SEO best practices – 2 guides, 2 steps and 2 checks
This is the most minimalist checklist you’re likely to find for making sure that your content is SEO friendly. It isn’t comprehensive. And it certainly isn’t a guide to doing SEO as such. It’s a very basic checklist of quick steps that anyone should take when creating a piece of content on their website. There are two guiding questions, to … Read More
Google doesn’t love your blog post? Fix it.
You know that blog post? The one you poured your heart and soul into? The post that was more thorough than usual, offered great insight… the one you just knew was one of your best? When you go to see how it’s doing in Google, expecting to see a surge of joy, you may instead you see this: Don’t worry. … Read More
Google Ads is wasting your money at certain times
Anyone running Google Ads knows how easy it is to burn through money. An incorrect setting, a poorly targeted keyword, or even one irrelevant landing page can turn the whole thing into a costly exercise. It’s easy to do. And Google is more than happy for you to make these costly mistakes – because they’ll win in the end. That’s … Read More
Your website designer knows nothing about SEO (probably)
Nobody wants to redesign their website, but we’re all going to have to do it at some point. Eugh. This post will make sure that your next website redesign won’t destroy your Google traffic. It might not be useful to you right now, but I’d recommend reading it and storing it somewhere safe for when you next try to choose … Read More
Actionable SEO basics – for busy people
You probably understand at least some of the basics of SEO. Contrary to what many SEOs will have you believe – it’s not rocket science! You know it’s all about choosing the right keywords, then using them properly in the title, description, content, links, images and so on. But when I deliver our SEO training and am getting a feel … Read More
Getting Google Ads right – avoiding missed opportunities
Do you ever wonder why Google Ads appears to be working for so many other businesses and not yours? Ever wonder what you’re doing differently from everyone else? This post will help you understand the big issues holding you back from Google Ads success, and show you how to solve them in your own account. The problem with missed opportunities. … Read More
How to get more traffic from Google – the basic approach
“How do I get more traffic to my website?” is one of the most common questions we are asked. Stick with me. Fact: it used to be so much easier. At risk of sounding like I’m as old as I am, back in the day, getting people to your website was easy. You created some lead bait, made some noise, … Read More