Google AdWords.

Make AdWords work for you.
Stop wasting time and budgets.
Targeted traffic at an affordable cost.
AdWords the way it should be.

AdWords Service: All the benefits of Google AdWords with none of the pain. You get on with running your business. We handle your account. You reap the benefits.

AdWords Information: Read our opinions on AdWords, and keep up to date with our Google AdWords News.


Find people who want what you sell.
Safe, reliable and measurable.
And your competition do it wrong.
Risk-free SEO that works.

SEO Service: A 99% hands-free solution. Take SEO off your to-do list. Hand it over to a reputable company who consistently produce the results. A company you can trust.

SEO Information: Read our views on SEO – our process, our methodologies and what makes us different.

The ideal partner.

A company that you can trust.
With an incredible reputation.
A company with a track-record.
We produce exceptional results.

About SoftwarePromotions: A more civilised form of software marketing. A small company with big results. 500+ clients from 42 countries have tapped into 16 years of experience.

More Information: Our clients, our blog, what they say about us, AdWords case study, marketing case study.

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News and resources.

The world of SEO is reeling slightly from Google's recent (not provided) changes. Don't panic! Spend six minutes watching our Practical Guide to Dealing With (not provided) - it's easier than you may realise.

Our case study with Peldi from Balsamiq: read about what we did to Balsamiq's AdWords account, and why Peldi recommends our services.

Now: Better than ever! The Software Marketing News Blog. Software Marketing News

Google AdWords changes. Google AdWords News. Google AdWords News

Competitive Edge, our (very) occasional newsletter, is filled with useful, free marketing information and business advice.


"SoftwarePromotions have been an instrumental part of iolo's online success for many years now. The team is well qualified, extremely passionate about their craft, and, most importantly, always a pleasure to deal with. I have no hesitation recommending their services to anyone aside from our competitors."
Noah Rowles, iolo technologies, LLC

"SoftwarePromotions have extensive skills and experience in many aspects of software marketing that have been fundamental to our success - Google AdWords, SEO, conversion optimisation, landing pages and more."
Dirk Paessler, Paessler AG

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