If you have any real experience working with PPC, you’ll already know that there are two ways to “do well” in Google AdWords. The first way is to simply throw money recklessly at your bids. Hint: bad idea. The second way is to work the Google AdWords system to your advantage. Guess which is the more common strategy? Admittedly the … Read More
Going offline for a few days
Even the most enthusiastic of online marketers need some time-off. From myself, Aaron, Karin & Michael, I’d like to wish all of you a happy, healthy and restful holiday. I hope you manage to get away from your desks and PCs, and spend some quality time with family and friends. See you next week… yes it’s brief, but better than … Read More
Prison for pirating software
Good news for the software industry: prison for pirating software: “Three defendants were sentenced to prison today for their roles in an online copyright infringement scheme involving the sale of counterfeit software worth $2.5 million, Acting Assistant Attorney General Matthew Friedrich of the Criminal Division and U.S. Attorney Johnny Sutton for the Western District of Texas announced. … The court … Read More
Palamida Names Top 25 Open Source Projects
Like many professionals during these difficult economic times, software developers are being asked to continue producing the same quality end product but with significantly reduced budgets. What is a software developer to do? One of the best ways for struggling developers to get more out of their diminished funds is to take full advantage of all the open source software … Read More
Google Offering a Development Phone Based on Android Mobile OS
Google has announced that they are making an unlocked version of the G1 phone available to members of the Android developer network. The phone, which costs $400, is intended to provide mobile software developers with a “real world” hardware environment in which to test their applications. The G1 is the first mobile device to use Google’s Android mobile operating system. It’ll be interesting to see … Read More
Upload.com – new look and functionality
If you haven’t visited CNET’s upload.com recently, you might be surprised by their new look. They’ve also made some changes that you might find interesting. Firstly, CNET’s download.com and VersionTracker.com appear to have combined forces so you can now upload your listings for both sites from within your Upload.com account. This should be a good time saver. And in a … Read More
The Software Marketing News blog is back
Too much is happening. I have to blog again! Watch this space.
Vista, your very own Hal/Steve/Trixiebelle
Ars Technica reports on a hitherto relatively unknown Vista feature: “One of the new features of Vista that hasn’t gotten much attention is Microsoft’s new “Computer Name” feature, which extends Windows XP’s Peer Name Resolution Protocol (PNRP) service. Simply put, Computer Name allows users to identify their machine by a unique name, rather than an IP address, from anywhere on … Read More
The big three cooperate
Very nice! Google, Yahoo and Microsoft have announced joint support of the Google sitemaps, to make it easier for webmasters to get their pages indexed. “Yahoo is apparently already accepting submissions, although this is not clear from their Site Explorer submission screen. Microsoft is still testing sitemaps internally.” Yahoo not being clear? Microsoft still testing? Who would have thought!?! No, … Read More
Wordze review
Last week we wrote about Wordze, a new keyword tool that might give WordTracker and KeywordDiscovery something to worry about. Yesterday, we had a play with it ourselves – and we were impressed enough to decide to sign up for a month and give it a serious go. Personally, I love having access to as much data as possible when … Read More