Windows XP Pro downgrade lawsuit

Posted by Aaron WeinerGeneral

A class action lawsuit has been launched against Microsoft, for charging users who wish to downgrade from Windows Vista to Windows XP. I am no legal expert, but the lawsuit does not make any sense to me. If you buy a new computer and the manufacturer is not offering Windows XP as an option, you can either buy a license … Read More

Seth Godin, algorithms and Darwin

Posted by Dave CollinsGeneral

Confession: To my shame, I used to be cynical towards Seth Godin’s ideas. I know it’s hard to imagine a cynical Brit, but it happens. Today I’m older and wiser. Well older anyway. And I know genius when I see it. Or read it. I’ve been reading his books for some time now, and find his outlook on the world … Read More

Do you have any old adwords accounts for sale?

Posted by Dave CollinsGeneral, Google Ads

I just received the following email: “Good morning, I am looking buy old google adwords accounts an can pay $300 per account. Do you have any that you are willing to sell? Ideally I am looking for… Has been opened over 3 months A budget spend of over $100 – $200 a day for some time Account has less than10 … Read More

Variety of Windows 7 Versions Planned

Posted by Dave CollinsDigital Marketing

Microsoft announced that it will offer several different versions of its upcoming Windows 7 operating system. Those versions will include Starter, Home Basic, Home Premium, Professional and Ultimate. Microsoft expects that the Home Premium and Professional editions will be by far the most popular versions among most users. In spite of that, Microsoft wants to make sure that the full … Read More

crowdSPRING – logo design; the easy way

Posted by Dave CollinsGeneral

Why is getting a logo so difficult? Whether it’s a graphic logo for a website, something for printed materials, business card design or even a website material, we’ve all experienced the sequence of pain: 1) Find a designer. Ask around. Get 3 different opinions for any company you mention. 2) Choose the company. Be impressed with their portfolio. Send details … Read More

Question: Why do orchestras wear black?

Posted by Dave CollinsDigital Marketing

Answer: The audience want to concentrate on the music, and sometimes on the instruments. But rarely on the musicians themselves. So why have the orchestra visible at all? Why not have them hidden out of sight behind curtains, in a different room, or even in a different location altogether? Because watching a group of skilled individuals work in harmony to … Read More

Belkin Apologises For Fake Customer Product Reviews

Posted by Dave CollinsDigital Marketing

Ouch. “Allegedly Michael Bayard, a Belkin Business Development representative was hiring people off Mechanical Turk to post excellent, 5 out of 5 reviews for Belkin products listed on Amazon and other sites. The result is higher user review ratings and therefore, more sales. And all at the cost of just $0.65 cents a review.“ Asking customers for a review is … Read More

Folding toilet paper and marketing

Posted by Dave CollinsDigital Marketing, General

Most hotels make their guest’s beds and clean their rooms on a daily basis. It’s one of the very few perks to staying in a hotel. And if you’re unfortunate enough to stay at a lot of hotels for business, you’ve probably noticed that many of them will fold the end of the toilet paper into a little triangle. Why? … Read More

Mac OS X Closing Market Share Gap with Windows

Posted by Dave CollinsDigital Marketing

According to Net Applications, a leading IT research company, in just the past two months Apple’s Mac OS X gained almost 1.5% in the operating systems market. When November began, OS X had an 8.21% market share, and ended 2008 with a 9.63% share of the operating systems market. OS X’s gain might seem insignificant when compared with Microsoft Windows’ … Read More

Your “Google AdWords” Approval Status

Posted by Dave CollinsGoogle Ads

“Thank you for advertising with Google AdWords. After reviewing your account, we’ve found that one or more of your ads or keywords does not meet our guidelines. You can see your disapproved ad(s), the reason for disapproval, and editorial suggestions, from the Disapproved Ads page within your account.“ You’ve probably seen this sort of email before, but this one isn’t … Read More