Recently, I came across a website of a supposed “AdWords guru”. Through a screenshot on their website, they prove that they got their customer position #1 on AdWords.
I am going to let you in on their secret for free. You don’t even have to sign up for our services. I am going to tell you exactly how to get position #1 in AdWords. Here you go:
Raise your bids and keep raising them until you are in position #1.
Obviously, you will need to raise your daily budget as well but just keep throwing more and more money at Google and eventually you will be in position #1.
Now for an alternative point of view.
This technique will cost you a lot of money. It is a really bad idea and should never be used.
Let’s say you have the crazy notion that you have to be in first place; I’ll explain why it is a crazy notion in a moment. And let’s also say that one of your competitors feels the same way, and so you enter into a bidding war. And in bidding wars, everyone loses. Everyone except Google.
Why get hung-up over position #1? If you are carefully analyzing your data, you will most likely notice that position #1 is not always the best position for your ads.
Take the following scenario: We already understand that Google know more about a search than they tell us through the AdWords stats. For example, if your competitor is in position #1, #2, or #3 and you are in position #4, that lower position might actually be the best position of the page. Google might deliberately position your competitors above you because they know that most people click through your competitor’s sites, and then finally click on your ad, finding the solution that they were looking for.
Google gain clicks from your competition and then a click from you. That lower position will most likely cost you less. Spending less and getting more is a pretty good deal.
My recommendation is that you find your sweet spot. See where things work best for you by analyzing and tracking the performance of your keywords and ads. Don’t just waste money on AdWords, spend it wisely.