A new keyword tool

Posted by Dave CollinsDigital Marketing

Could WordZe be the next serious contender in the keyword tool competition, giving WordTracker and KeywordDiscovery something to worry about? I don’t know – but I’m itching to give it a go and see what it’s like. It does look promising, and the website is quite slick (although they use “more then” instead of “more than” on almost every page, … Read More

Google Newspaper Print Ads

Posted by Dave CollinsDigital Marketing

The New York Times have an interesting article on Google’s plans to sell advertising space in the print editions of 50 major newspapers. This strikes me as an extremely unusual development, to put it mildly. The newspaper industry has already suffered terrible losses as a result of Google, who have been taking away both readers and advertisers. Yet here is … Read More

AdWords Editor Nightmare

Posted by Dave CollinsDigital Marketing

Synopsis: I’ve been using AdWords Editor for quite some time now. While working with it two weeks ago, I set up a new campaign for one of our clients, with two ad groups, 180 keywords and 16 ads. When I tried to upload my work, it gave me a fairly meaningless error. After several attempts to resolve the matter, I … Read More

Google Custom Search Engine

Posted by Dave CollinsDigital Marketing

So, everyone’s going nuts about the fact that you can now build your very own search engine. It seems like every blog in the universe is reporting on it, but this is how Google  describes it: “Wouldn’t it be cool if you could easily build a search engine on your blog or website tailored to the topics and areas you … Read More

SEM Glossary – one to bookmark

Posted by Dave CollinsDigital Marketing

Aaron Wall of SEO Book has put together an excellent search engine marketing glossary, covering a vast multitude of terms. The range is so wide that it’s worth a look whether you’re a complete novice or a seasoned veteran of search – everything from Google and PDF to Mechanical Turk and Singular Value Decomposition is explained in clear, concise terms. … Read More

Google not so Good?

Posted by Dave CollinsDigital Marketing

As you all know, the informal motto of Google has always been “Don’t be Evil”, which of course sounds very pleasant. But with time, they’ve certainly become increasingly profit-driven and corporate, and sometimes downright annoying (see any of the Google AdWords rants of this blog). Not exactly evil, but not the barefoot, organic, peace-loving hippies they were originally portrayed as. … Read More

Support is a thing of the past

Posted by Dave CollinsDigital Marketing

The meaning of the word support seems to have become heavily diluted, to the point where it means something else entirely. Have a look at my Monday experiences so far: (1) I’ve been having issues with the Google AdWords Editor software. It won’t upload data for one of our client accounts, and instead gives me an error. After entering new … Read More

Watch your grammar

Posted by Dave CollinsDigital Marketing

Bad grammar drives me crazy. Spelling mistakes make me foam at the mouth. I wish I could say that means that my emails are free of all errors and that I’ve never been guilty of a typo, but it doesn’t. It just means that I feel unreasonably upset when I spot them. It also means that I am particularly fastidious … Read More

Google Code Search

Posted by Dave CollinsDigital Marketing

Yesterday, Google launched Code Search, a place that gives programmers “a single place to search publicly accessible source code”. Of course, this competes with both Koders and Krugle, which offer more features and far nicer interfaces.  Nevertheless, it’s good to see that Google are making an effort to reach out to software developers. Code Search isn’t the only new thing … Read More

Suffering from B.O?

Posted by Dave CollinsDigital Marketing

Backlink Obsession, that is. No, I didn’t coin the term, but it is used in a recent posting by Matt Cutts, which is a very worthwhile read for anyone with even a mild interest in PageRank. Last week, a new set of PageRank values were exported to the Google data centers, which means that some of you may have noticed … Read More