Buying a diamond

Posted by Dave CollinsWebsite Optimisation

I’m not. But I thought it would make a good example. Let’s imagine I was twenty years younger, and looking to buy a diamond. Being a twenty year old male means that I wouldn’t know the first thing about diamonds, so my first port of call to expand my mind would be to Google: “advice on buying a diamond”. Let’s … Read More

BBC News: great content, horrible website

Posted by Dave CollinsWebsite Optimisation

As a very regular user of the BBC news website, and someone who works with website optimisation and usability, I was geekishly excited when I heard that the BBC were in the process of a major redesign. Yet what a disappointment! The preview certainly sounded good: • a fresh, updated design, with more space for the main stories of the … Read More

Worst product description ever?

Posted by Dave CollinsWebsite Optimisation

We recently started working with a client who sells SharePoint solutions. I personally am not handling the account, but after looking at their website, realised that although I have heard about SharePoint, I don’t know exactly what it is. So I went to Microsoft for the answer: “What Is SharePoint? Microsoft Office SharePoint Server 2007 is an integrated suite of … Read More

Stop torturing your website visitors

Posted by Dave CollinsGeneral, Website Optimisation

Remember when 468 x 80 banners were the big thing? I do. In fact I used to sell advertising on some of our websites using the format, as did most websites at that time. Then we hit ICO – Inevitable Cycle of Overuse. Stage 1 – the format takes off; now “everybody” is using it. Stage 2 – we see … Read More

Google hypocrisy reaches new levels

Posted by Dave CollinsGeneral, Website Optimisation

According to a post on the Google Analytics blog, Google are developing a “global browser based plug-in to allow users to opt out of being tracked by Google Analytics“. The writer explains that this is in the interests of “protecting use data privacy“. Sorry? This has the potential to cripple the accuracy of Google Analytics data, and will effectively be … Read More

Short, sharp headlines that work

Posted by Dave CollinsDigital Marketing, Website Optimisation

A newspaper headline is written in large letters, and is supposed to indicate the content of the article. Front page headlines are the most important, as they need to be eye catching enough to snare the interest of passers-by. You can probably see where I’m going with this. Our own company sells services to help (mainly) software developers increase their … Read More

Time to say goodbye to Jakob Nielsen?

Posted by Dave CollinsWebsite Optimisation

If you haven’t yet heard of Jakob Nielsen, I can only assume that you have memory issues. Welcome to my world. Jakob Nielsen has been described as the guru, king and world’s leading expert on website usability, and even the stoic Financial Times describe him as “perhaps the best-known design and usability guru on the Internet“. Perhaps. So it is … Read More