“My son’s website is absolutely wonderful”

Posted by Dave CollinsWebsite Optimisation

We all like praise from our parents, but should you be looking at them to critique your website? Better still, ask a friend. Better still, ask a client or customer. Better still, ask a potential client or customer who didn’t buy what you sell. Best of all, look in your Analytics account. You’ll find plenty of answers, and unfortunately plenty … Read More

Amazon’s navigation simplicity – only in the UK?

Posted by Dave CollinsWebsite Optimisation

If you’ve ever heard me speak about website design, there’s a good chance you’ll have heard me mention Amazon. Among other things, their website is a great example of simplicity. At least superficially. I’ve always been impressed that despite an astonishingly large number of items for sale, their main navigation contains only 12 items: As someone who works extensively with … Read More

Once an idito, always an idito

Posted by Dave CollinsMarketing, Website Optimisation

You only get one chance to make a first impression. Get it wrong and you’ll never be able to completely shake it off. At best you’ll be the person who walked on stage with toilet paper stuck to his shoe who actually gave a good presentation. But year’s later you’ll still be remembered as the toilet paper guy. If my … Read More

Perfect Website Equilibrium (looking good isn’t enough)

Posted by Dave CollinsMarketing, Website Optimisation

Finding the right company to design or radically overhaul a website is incredibly difficult. It shouldn’t be, but it somehow is. In theory you just need to find someone who can produce what you want for a reasonable price. But all too often you’ll find companies who don’t reply to emails, don’t read the brief you send them, can’t follow … Read More

Visiting your website = dating your company

Posted by Dave CollinsWebsite Optimisation

Most of us are awful at dating. My first experiences usually involved my talking too much in a desperate attempt to hide my terror. In hindsight it may have been better to appear nervous than a yabbering lunatic. Many websites also say far too much or far too little on their main pages. With new visitors accounting for around 70-80% of your visitors, their first impression of your company is either ‘silent-enigmatic’ or ‘manic-deranged’.

Five ways to distract your visitors

Posted by Dave CollinsWebsite Optimisation

AdWords, SEO, press releases, social networking, time-limited discounts – all have the potential to pull in large volumes of targeted traffic to your website. Once they get there, here are five of my personal favourite ways to distract them. 1 – Interesting external links. Prominent testimonials are all fine and well, but if they’re linked and look a little too … Read More

The curious incident of the under-performing website

Posted by Dave CollinsWebsite Optimisation

I don’t know what baffles me more – those who don’t try to find which pages lose most of their visitors or those who accept their exit and bounce rates. Optimising a web page tends to follow the law of diminishing returns. The flip side of this is that your initial actions have the potential to produce great results.

Yes but can I trust you?

Posted by Dave CollinsWebsite Optimisation

You probably know the feeling. You like the product and would like to buy it, but don’t know whether you should trust the company behind the website. If I order a product online and it never arrives, I can email the company and try to call them. But what if they simply don’t reply? There’s always some degree of risk. … Read More

How do you compete with free? Quickly!

Posted by Dave CollinsMarketing, Website Optimisation

Napster and Spotify have an uphill battle because of their competition. They compete with your radio, your MP3 collection, your CDs, your dusty record collection, internet radio, illegal downloads, the music collection of your friends, apathy and more. So how do they persuade people to part with their cash? They do it quickly. Their website main pages are classic examples … Read More