What makes a website attractive?

Posted by Dave CollinsWebsite Optimisation

We already know what makes a person attractive: symmetry and (apparently) a resemblance to our parents. The latter is disturbing beyond words. But what makes a website attractive? Probably not symmetry, and certainly nothing to do with our parents. Colour? Use of space? Eye-catching graphics? Clarity? A picture of a grinning model wearing a headset? Probably a combination of most … Read More

Why does no-one visit my great web page?

Posted by Dave CollinsWebsite Optimisation

Too many businesses believe that the people who come to their website are unpredictable. That they’re out of control, entirely irrational and impossible to control. This is nonsense. The people who come to your website can only read the content that you present to them. They can only click the links and buttons that you put in front of them. … Read More

Your website’s second mistake

Posted by Dave CollinsWebsite Optimisation

Your website’s second mistake is having too many links. One of the worst offenders I have ever come across is The Seattle Times. At the time of writing this there are 579 links on their main page. 579 links. I can click on 149 of them without having to scroll down the page. That gives the Seattle Times at best a … Read More

Google remarketing won’t work for you

Posted by Dave CollinsDigital Marketing, Website Optimisation

When I was in Beijing a few weeks ago, I had the pleasure of visiting one of the markets that sells a wide range of goods at “too good to be true” prices. Here’s the script of what generally happens. I walk past a stall selling questionably-authentic designer handbags. Seller: [LOUD] Hello Sir, want to buy a designer handbag? Me: … Read More

Describe what you sell in five words

Posted by Dave CollinsWebsite Optimisation

If you sell software, you probably tell people you meet that you’re a software developer or a programmer. If you tell someone who’s interested in what you sell you talk more about what it does. Today’s challenge is a simple one. Describe what you sell in five words or less.

Your website’s first mistake

Posted by Dave CollinsMarketing, Website Optimisation

Your website’s first mistake is a common one. You may not like the idea, but chances are your website is the online equivalent of the guy who cornered you at the last event you attended. You asked him what he did, and half an hour later he was still sharing far, far more information than you were interested in.

Website Armour: a practical guide to protecting your website from customers

Posted by Dave CollinsGoogle Ads, Website Optimisation

Next Tuesday I’ll be making a couple of presentations to the Software East network in Cambridge, UK. Website Armour: a practical guide to protecting your website from customers will look at some of the many ways that software developers lose sales through their websites. 31 ways to ruthlessly exploit Google AdWords is self-explanatory. Google have been taking your money under … Read More