Questions have started to trickle in for our Marketing Q & A plus free exposure offer. “I’ve been reviewing the text for my Google AdWords lately. I find the tiny 25-35-35-character format very restrictive and frustrating. Do you have any tips for writing good ads in that tiny space to draw quality traffic (that is, not just clicks, but buyers)?” … Read More
AdWords workaround for the long ad approval process
If you’re using AdWords, you have most likely run into the dreaded ad approval queue. Does the following sound familiar? Weeks after creating your new AdWords ads, you phone Google to ask why it is taking so long for them to become active. Google say, “The amount of time it takes for your ad to be reviewed may vary depending … Read More
Create AdWords image ads in no time
We’ve recently been seeing quite good performance with image ads, both animated and static. The problem is the time it takes to have another ad created to your specific needs. It only takes a few seconds to create a new text ad, yet when it comes to creating a new image ad, this can often take a lot longer. Display … Read More
Are you creating the right content network campaign?
If you are running an AdWords account you most likely have come across a section within the campaign settings called “Networks and devices”. Within that section you are able to select where you want your ads to be displayed. If you are looking to setup a campaign which targets the content network, you have two available options: “Relevant pages across … Read More
My thoughts on broad match keywords
I have always known the risks involved with using broad match terms in Google AdWords. Before there were search query reports, I would use the raw log files to see what people were actually searching for, and was often shocked at what I would find. An example of this outrageous irrelevance would be if I were to have bid on … Read More
Fed up with Adwords ads pending review? Make your voice heard!
On April 10th, 2009, one of the SoftwarePromotions AdWords team posted a blog entry entitled New AdWords Ads Increasingly Getting Stuck in the ‘Under Review’ Black Hole. “It seems like every new ad I create takes longer and longer to actually begin running. Depending on the client, and which AdWords GUI format they’re using, the new ads assume the label of … Read More
AdWords conversion tracking – you probably didn’t know this
When Google AdWords updated their interface, you probably noticed their new conversion tracking metrics: The 1-per-click and many-per-click columns. I wrote about these new metrics some time ago, but do you know what happens with these values when you use multiple conversion actions? At the time of writing this, Google did not have any information on this topic within their … Read More
Google to Begin Testing Product-Specific Ads
Google recently began beta testing a new product specific ad format with a select group of their advertising customers. The new product ads are not intended as a replacement for the traditional AdWords text ads, and the two ad types will appear together in some sort of expanded “sponsored links” area. According to an email sent by Google to participating … Read More
U.S. Online Ad Revenue Now Shrinking
From the Silicon Alley Insider: “For the first time since the dot-com bust, the U.S. online ad market is shrinking, including search. That’s a stunning drop in growth from a year ago, when the market was still growing more than 20%.” As a person who spends a large amount of time handling Google AdWords accounts, this reinforces what I already … Read More
AdWords Editor headed for retirement
As a long-term user of Google’s AdWords Editor, I have a strong (but treasured) love-hate relationship with the software. I love it because it saves me time and makes my life easier. And I hate it because it’s quirky, ugly and feature-limited. But as is often the case in a love-hate scenario, love wins. And I wouldn’t be without it. … Read More