We’ve recently been seeing quite good performance with image ads, both animated and static.
The problem is the time it takes to have another ad created to your specific needs.
It only takes a few seconds to create a new text ad, yet when it comes to creating a new image ad, this can often take a lot longer.
Display ads might just be what you’re looking for.
With only a few core images of your own, you can create a variety of dynamic animated image ads in no time.
There are, however, a few issues.
Firstly, you cannot have a unique destination URL for each ad size. When you create an ad through the display ad wizard, the same destination URL is used for each ad size you choose. I personally like having a unique destination URL for each ad size so that I can analyze their specific performance in the web logs.
Secondly, display ads do not show up in AdWords Editor. Google are aware of this and hopefully will have a solution sooner rather than later.
If you have not already looked at the display ad builder, I would suggest doing so.