A few weeks ago I had the dubious pleasure of staying in one of the worst hotels I have ever set foot in. How does this relate to your business?
(not provided) may pollute your Analytics data
Last month Google announced dramatic changes that seem to have fallen below the radar for many businesses. In a nutshell, they will no longer be reporting on the organic keywords used by anyone logged into their Google accounts. Meaning? Your data has to all intents and purposes been polluted. Read on…
Lies are bad
Good marketing is about clear communication. When did it become the norm to use half-truths and lies in marketing? When did this become acceptable?
3 ways to sell more software (or anything else)
Three ways to sell more software (or anything else). They’re all different flavours of the same idea, but with different degrees of complexity.
Five days until Business of Software 2011
I’m getting ready for the Business of Software conference in five days. “Getting ready” means fighting-off the inevitable pre-conference illness (happens nine times out of ten) and planning to not leave all the packing until the night before (happens ten times out of ten). Last year I found the experience to be similar to physiotherapy. Initially painful, but extraordinarily beneficial … Read More
Steve Jobs
I’m not an Apple fan. I like some of their products, but that’s as far as it goes. But Steve Jobs changed the world. The effects of his genius will outlive all of us, and I think that the world is a slightly less interesting place without him.
AdWords landing pages: good news for the savvy, bad news for the incompetent
Google have been been steadily promoting the importance of landing pages for the past few years, and have now announced a new algorithm that gives more weight to landing page quality. Many advertisers roll their eyes in anticipated frustration whenever Google announce such changes, but I believe that the new algorithm offers savvy advertisers more opportunities than pain. Ultimately little … Read More
Have Spotify lost their marbles?
Despite reporting over 800 million active users, Facebook appear to be the current hate-figure of the month. Crimes include interface changes and privacy terms – shocking stuff. All of this has happened before, and all of this will happen again. But for now, it’s cool to hate Facebook. Which is why Spotify’s decision to force new users to log into their service using a Facebook account is baffling.
PPC or SEO?
Why either/or? Some food for thought: – Good organic rankings won’t last forever. SEO is a moving target. – If people click on your ads then they’re working. * – PPC is more accountable. * – PPC gets quicker results. * – SEO is free. (Except it isn’t.) * = assuming that you’re doing it right. Some common misdecisions: (not a real … Read More
Google AdWords Webinar – 60 minutes of raw knowledge
As you read this text, your Google AdWords account is wasting money. I guarantee it. It doesn’t have to be that way. On Wednesday October 12th 2011 at 9:00 AM Pacific Time (5:00 PM UK, 6:00 Central European) you will have your chance to ask your Google AdWords Questions to Dave Collins. Who? Dave is the founder of SoftwarePromotions, and … Read More
