Five days until Business of Software 2011

Posted by Dave CollinsDigital Marketing

I’m getting ready for the Business of Software conference in five days.

“Getting ready” means fighting-off the inevitable pre-conference illness (happens nine times out of ten) and planning to not leave all the packing until the night before (happens ten times out of ten).

Last year I found the experience to be similar to physiotherapy. Initially painful, but extraordinarily beneficial in the long term.

It’s the only event I’ve attended where I found myself unable to sleep at night because of the ideas flying around my head. I was literally pecking away at my laptop throughout the night.

This year there are two of us attending the conference. I hope Aaron sleeps as badly as I did last year; for the same reasons of course…