Five days until Business of Software 2011

Posted by Dave CollinsDigital Marketing

I’m getting ready for the Business of Software conference in five days. “Getting ready” means fighting-off the inevitable pre-conference illness (happens nine times out of ten) and planning to not leave all the packing until the night before (happens ten times out of ten). Last year I found the experience to be similar to physiotherapy. Initially painful, but extraordinarily beneficial … Read More

Steve Jobs

Posted by Dave CollinsDigital Marketing

I’m not an Apple fan. I like some of their products, but that’s as far as it goes. But Steve Jobs changed the world. The effects of his genius will outlive all of us, and I think that the world is a slightly less interesting place without him.

AdWords landing pages: good news for the savvy, bad news for the incompetent

Posted by Dave CollinsGoogle AdWords

Google have been been steadily promoting the importance of landing pages for the past few years, and have now announced a new algorithm that gives more weight to landing page quality. Many advertisers roll their eyes in anticipated frustration whenever Google announce such changes, but I believe that the new algorithm offers savvy advertisers more opportunities than pain. Ultimately little … Read More