Recession: The beginning of the end or the eye of the storm?

Posted by Dave CollinsEconomy

At this year’s Software Industry Conference, myself and Sharon Housley (NotePage, Inc.) co-presented a session on Marketing in a Recession. The session went well, yet the feedback we received was fascinating. It turned out that most of the people who attended the talk believed that the worst of the recession was now behind us, and that we had taken our … Read More

What do you mean you haven’t heard of Baidu?

Posted by Dave CollinsDigital Marketing, General

From Wikipedia: “Baidu is the leading Chinese search engine for websites, audio files, and images. Baidu offers 57 search and community services including an online collaboratively-built encyclopedia (Baidu Baike), and a searchable keyword-based discussion forum. In October 2008, Baidu ranked 9th overall in Alexa’s internet rankings. In December 2007 Baidu became the first Chinese company to be included in the … Read More

The internet has exploded!

Posted by Dave CollinsDigital Marketing

Yesterday morning I returned from the Software Industry Conference in Boston. My three bags made it back, but a significant amount of my brain has yet to catch up with me. So my apologies if this post sounds as though it’s been written by someone else. During the conference I delivered four presentations, one of which (an A – Z … Read More

Fed up with Adwords ads pending review? Make your voice heard!

Posted by Dave CollinsGoogle Ads

On April 10th, 2009, one of the SoftwarePromotions AdWords team posted a blog entry entitled New AdWords Ads Increasingly Getting Stuck in the ‘Under Review’ Black Hole. “It seems like every new ad I create takes longer and longer to actually begin running. Depending on the client, and which AdWords GUI format they’re using, the new ads assume the label of  … Read More

AdWords conversion tracking – you probably didn’t know this

Posted by Aaron WeinerGoogle Ads

When Google AdWords updated their interface, you probably noticed their new conversion tracking metrics: The 1-per-click and many-per-click columns. I wrote about these new metrics some time ago, but do you know what happens with these values when you use multiple conversion actions? At the time of writing this, Google did not have any information on this topic within their … Read More