I’ve been working with SEO since 1997, and during this time I’ve seen more changes than I can begin to count.
I’ve also started to develop a taste for training other businesses how to do SEO for themselves. Apparently I enjoy interacting with live human beings more than fighting Google through my keyboard. Who knew?
I first met Paul many years ago, when he spoke at the Business of Software conference in Boston. I already knew of Paul’s reputation as a sales trainer for some of the more successful software companies, but seeing him in action was quite inspiring. In fact I clearly remember introducing myself to him after his talk, and mentioning how surprised I was that a presentation on sales could be so interesting!
I did mean it as a compliment, but in hindsight I could have explained myself better.
Despite that, Paul and I grew to know each other quite well, and we discussed joining forces to run SEO training events for… let’s say a while.
Paul and I have now been working on our joint venture for around the last eight to nine months.
Our plan is to put on a series of SEO training events at different locations – initially round the UK, with plans to expand further.
The core principles are that anyone can do SEO for themselves, that no technical skills are required, and that an investment of a couple of hours each month is all you need to make a difference.
So in May 2016 we’re running our first event in Leeds. We’ll be empowering business owners to take control of their own SEO, and make better decisions.
The one-day event will give our participants all the skills they need to create Google-friendly content for themselves, evergreen and safe strategies, and an actionable plan for their own businesses.
We’ve also published a really useful book: SEO for the rest of us.
You can also find out more about our SEO training courses here.