Bespoke SEO Training

Does your business need a more customised and practical SEO strategy?

Do you want to develop your own in-house expertise?

Do you want a strategy that’s built around your specific needs, goals and circumstances?

Our SEO training is designed for you.

Digital Marketing by SoftwarePromotionsJohn Arko, FinderMonkey
"The training was superb.  It was well paced, very informative and I loved the fact that you'd spent the time and researched our website so that we had specific tailored improvements which we can implement immediately.  Dave's expert knowledge and experience was blatantly clear. He is an SEO master and has the proof to back it up."
John Arko, FinderMonkey

Run by Dave Collins

Dave has been working with SEO since 1997, and has spoken at conferences in the USA, China, Russia, Germany, France, Belgium, Spain and the United Kingdom. He has delivered over 80 presentations at more than 45 different conferences, networking events, business growth organisations, an accelerator program for startups, training events and more. His reputation is based on his wide range of experience, his willingness to share useful strategies, and his ability to demystify the complex.

What you’re getting

  • 20+ years of experience
  • Incredibly experienced trainer
  • The Google Demystifier!

Dave Collins - seo training in practice
Digital Marketing by SoftwarePromotionsKatherine Gifford, Marketing Coordinator for Moraware
"The training with Dave was so enjoyable and easy to understand. His informative training was great for an overall understanding while also relevant enough for how to best use SEO tactics specifically for our company. I found myself looking forward to each training session and excited about using my newfound knowledge to help us grow more than ever! Thank you so much!"
Katherine Gifford, Marketing Coordinator for Moraware
Dave Collins presenting seo techniques at Microconf USA in Las Vegas

SEO Demystified

SEO often seems to be vague, overly-technical and theoretical. Too many “SEO experts” like to make it look more complicated than it really is. Our in-house training will change all of that forever.

SEO for your business

  • An real understanding of the principles
  • Step-by-step tuition on the techniques
  • Creation of a unique, detailed plan for your business
  • Implementation
Digital Marketing by SoftwarePromotionsBhavana Nambiar, Finance & Operations at BizTalk360
"Dave's training was simple, easy to understand and stress-free. Even for a non-techie like me, I felt at ease throughout, and now feel confident to use what I've learnt. Dave was really friendly and answered all our queries and explained his ideas until we thoroughly understood them."
Bhavana Nambiar, Finance & Operations at BizTalk360


Digital Marketing by SoftwarePromotionsWibke Weilacher-Carstensen, Red Gate Software
"SoftwarePromotions provided us with training on SEO best practices. The training was excellent, and we’re already using the advice that was shared in our day-to-day marketing activities."
Wibke Weilacher-Carstensen, Red Gate Software

Your Training Program

Part One

The Foundations of SEO.

Understanding the principles of SEO that matter. And how to use them within your business on an ongoing basis.

We make sure you understand all the principles of SEO, so that you are able to deal with the inevitable changes that lie ahead.

Part Two

A plan for your business.

As far as you can get from off the shelf! We analyse your website, your circumstances and examine your competition, to work out what needs to be done and precisely how to do it.

We make sure you have your own unique SEO plan, as well as your own best practices.

Part Three


We typically work through each component of your SEO plan to make sure that everyone knows precisely what they’re doing.

We make sure that when you start working on your SEO, you’ll be very clear on exactly what to do and how to do it.

Digital Marketing by SoftwarePromotionsAdam Easton, Sales & Valuation Manager at Watch Buyers
"The training was easy to understand, clear and to the point. Any questions and concerns I had were answered. And the personalised site audit brought the training together in a way that mattered to us. We could start using what we learnt immediately. Thanks Dave!"
Adam Easton, Sales & Valuation Manager at Watch Buyers

What works best for you?

Your choice: we can deliver the training in your offices or remotely. At a pace that suits you.

Digital Marketing by SoftwarePromotionsAnna Gunning,
"Thanks for the brilliant training on Wednesday. It was the best training session I've ever been on."
Anna Gunning,