Choosing the right person or company to re/design your website is hideously difficult. And I’m about to make it a lot harder. Or easier. Let me explain. Every few years the dreaded website redesign looms. We know how important it is, but we tend to put it off as long as possible. Because ultimately all we’ll have is a shiny new … Read More
How to beat your AdWords competition
You may have noticed that AdWords is a highly competitive advertising platform! Each time your ad is displayed you take part in a mini auction, where your ad is pitted against those of your competitors. Winning the auction may have been down to your bid, how relevant Google think you were, how relevant your ad and landing pages were, how your ads have … Read More
How to find negative keywords within AdWords
If you’re running an AdWords account and you have little or no negative keywords, you need to keep reading. Put simply, negative keywords prevent your ads from being displayed to the wrong people. For example, imagine you’re selling fresh fruit home deliveries, but you absolutely don’t offer bananas. Not sure why, but you just have an extreme dislike of bananas. … Read More
Interview with the copyhacker
I first met Joanna Wiebe from Copy Hackers in 2013. She gave an incredible presentation on “Copywriting that Converts: How to sell without selling your soul“, but the main lesson that I learnt was the difference between people who can write and real copywriters. I’m lucky enough to consider Joanna a friend – hopefully she won’t be too disturbed by that. I’m also a great fan of … Read More
Invaluable SEO tools – Screaming Frog
Screaming Frog is a useful piece of software that scans and crawls your website. It’s invaluable for quick and simple SEO diagnostics, and in my opinion should be owned and regularly used by anyone who has a website. There’s also a free version of the software that will work on any website up to 500 pages in size. In this 5 minute video … Read More
Did you know you can create AdWords image ads with a few mouse clicks?
If you’re only using text ads within AdWords, you’re missing out on opportunities to attract even more business. While text ads are easy to create, they aren’t as noticeable as image ads (also called display ads). Text ads are sometimes displayed alongside other text ads which can make it more challenging for your ads to be noticed. For example, the following … Read More
How to carry out an SEO audit – for free
In this video I’m going to show you how to audit your website; internally and externally. Without pain. It goes far deeper than some of the other video tutorials – for instance Google Search Console – SEO triage in three minutes and How to find unbelievably effective keywords, as sometimes a little more depth is required. It’ll take you around 15 minutes to watch, … Read More
Your AdWords Account is bleeding – here’s why
I began managing AdWords accounts back in 2005, and over the years I’ve seen many accounts make many mistakes. These have cost advertisers hundreds of thousands, if not millions, in wasted AdWords spend. The people managing the accounts were far from clueless. But the fact is that AdWords isn’t easy, and this type of waste is bound to happen if you don’t know … Read More
Google Search Console – SEO triage in three minutes
If you’re not making use of the Google Search Console, then you’re missing out on what amounts to free advice from Google on how to get more and better quality organic traffic. The problem might be that you simply don’t have time, or perhaps you don’t know where to begin. So how about a video showing you how to carry out SEO triage in literally … Read More
How to make better AdWords ads and why you need to care
It goes without saying that from an AdWords point of view, having a great product, the best keywords, and fine-tuned landing pages is all pointless without good ads. Poor ads can cost you enormously in the long run. For example, poor ads might receive impressions that have few clicks or even no clicks at all. When this occurs your click-through rate (CTR) will … Read More