Google AdWords MCC addition

Posted by Dave CollinsDigital Marketing

If you make use of the Google AdWords My Client Centre, you may be interested in a recent post regarding MCC Alerts on our Google AdWords News blog. Actually if you work with Google AdWords at all, you should probably subscribe to our Google AdWords News feed.

If you haven’t heard about Farecast…

Posted by Dave CollinsDigital Marketing

For our readers in the US: now is the time to have a look at Farecast, as they launch nationwide today. I have to admit I'm more than a little envious – if this works as well as they say it does, it should really be available internationally. So what exactly is Farecast? Basically, it's a website that tells you … Read More

Software Cracks

Posted by Dave CollinsDigital Marketing

An interesting debate has started on Marcus' Macro Blog. Read the post by Marcus, then the comments. This is the one that interests me: “I would happily utilize a pirated version of your software to help my clients lead independent lives if I trusted it to be virus-free (which I could do by using it at home first). Moreover, I … Read More

Link building

Posted by Dave CollinsDigital Marketing

Although I'm not in favour of all the link schemes and pointless, random link exchanges that take place all over the web, I'd never deny the power of links when it comes to search engine rankings. Of course you want people to link to your website – you just want them to do it for the right reason: your content. … Read More

More Vista Hints

Posted by Dave CollinsDigital Marketing

For those of you who are itching to get your hands on the first Vista release candidate, I have some news. A Microsoft blogger was hinting about future plans yesterday, and Ars Technica has the details. Windows Vista nears RC1, Customer Previews to be reinstated

Google warns users off certain sites

Posted by Dave CollinsDigital Marketing

“Warning – the site you are about to visit may harm your computer!” Ever seen this message from Google? No, neither had I, but apparently it's now set to appear whenever Google users attempt to visit a site that has been identified as risky by the Stop Badware Coalition. You can see this message for yourself if you do a … Read More

Yahoo and Symantec join forces

Posted by Dave CollinsDigital Marketing

Somewhat surprisingly, the search engine and the antivirus giant have joined forces for a new marketing venture. Ars Technica writes: “Symantec will offer its existing product, the Norton Internet Security Suite, as a 30-day trial download from Yahoo. The product will be branded “Norton Internet Security provided by Yahoo!” and will be available through the Yahoo web site as well … Read More

SIC photos

Posted by Dave CollinsDigital Marketing

As you may know, I was in Denver last week, attending the Shareware Industry Conference. As usual, it was a useful, enjoyable and exhausting event, and I had the pleasure of meeting many old friends and new acquaintances. If you're interested in seeing what it was like, here are the photos: Our own photos Sharon Housley's photos Greg Weir's photos … Read More

The Twelve Principles of Windows

Posted by Dave CollinsDigital Marketing

On Wednesday, Microsoft announced that they will be following 12 main principles when developing the Windows desktop platform. Based around three main areas, these principles all focus on choice, opportunities and interoperability. Mainly, this appears to be about things that Microsoft learned in their well-known antitrust battle with the government. Microsoft now claim that they have “learned the importance of … Read More

How to attract attention

Posted by Dave CollinsDigital Marketing

Everyone's trying to work out how to benefit from the social bookmarking sites that suddenly are everywhere. We keep reading about sites that are “dugg”, and receive tens of thousands of visitors overnight, but how can we tap in to this? Well, there probably isn't a magic formula as such, but this article contains some good pointers that you might … Read More