Google Analytics is not free

Posted by Dave CollinsWebsite Optimisation

In September 2007 I wrote an article for our Competitive Edge newsletter on What Price Google Analytics.

The article generated a fair amount of debate, yet despite the large number of people who were quite vocal with their disagreement, many also agreed.

The point of the article wasn’t that Google Analytics is bad. The point was that Google Analytics isn’t necessarily free.

The original point still stands. And I’m still amused by Google’s burning the candle at both ends.

A quick search for urchin on Google reveals interesting results – look at the first natural result and the first ad:

search for urchin

Analytics is a great piece of software at a (hopefully) reasonable price. We’re even using it on this blog. The only problem is that we don’t know how much we might be paying.

But knowing that we don’t know is better than thinking we do.