The SoftwarePromotions Newsletter.
An in-depth look at some of the issues that concern anyone selling online today, with plenty of useful, actionable information on marketing, Google AdWords, multivariate testing, website optimisation, general business development and more. Take advantage of our years of experience and give your business a Competitive Edge!
Issue twenty one of the Competitive Edge newsletter looked at the subject of improving your website’s conversion rates; of turning more visitors into customers. It explores some of the options for doing so, and some of the mistakes to avoid. If you’re interested in selling more without spending more, you want to read this article.
What is the purpose of your homepage?
The homepage isn’t there to welcome your site visitors, to communicate your aspirations, visions or goals, or to introduce the history of your company. A main page trying to do so is wasting time, diluting the message and losing sales.
If your homepage gets it wrong, as most do, then the majority of visitors arriving at your website simply won’t stay. And of the few who do, many won’t understand that you have what they’re looking for. And of the very few who do, many will fail to be convinced. And of the miniscule remaining few, some won’t be able to find the reassurance they need to purchase.
If your homepage gets it right, and very few do, then most of the visitors arriving at your website will instantly understand what you’re selling and why they need it. The homepage can’t possibly communicate everything about your product, but it has to highlight the pertinent information and steer your visitors towards what they’re looking for. And the most important facts, such as links to more information, the price, how to buy, reassurance and contact information have to be clear and easy to find.
Issue 20 – Google vs. Google
Issue 19 – Surviving the Recession & Google conversion tracking for downloads
Issue 18 – 5 Ways to Spend your Extra Income & 15 Reasons to Analyse your Web Server Logs
Issue 17 – Email Marketing That Works: Part I – Campaign Strategy & Content
Issue 16 – AdWords Arithmetic: 4=1, 3=1, 3=2
Issue 15 – Click Fraud; balancing between over-reaction and oblivion.
Issue 14 – What price Google Analytics?
Issue 13 – Customer Defence System.
Issue 12 – Three different ways to success.
Issue 11 – Google AdWords Q & A.
Issue 10 – Copywriting for Developers.
Issue 09 – Measuring for Success Part II.
Issue 08 – Measuring for Success and Lower Literacy Website Visitors.
Issue 07 – Through the Eyes of your Customers and Selling Abroad, Wherever You Are.
Issue 06 – The Top 50 Ways To Sell More Software and SEO Guarantees.
Issue 05 – When Google AdWords Fails and The Top Three Website Mistakes.
Issue 04 – Shareware Industry Conference 2006 and Growth of an Industry.
Issue 03 – The Keywords Issue: Google AdWords and the Long Tail.
Issue 02 – Web Log Gold & Can People Trust Your Website?
Issue 01 – Taming Google AdWords & First Impressions That Sell