When setting up a Google Ads campaign, one of the central decisions you’ll need to make is who to target and how you actually target them. Google do provide a fair amount of control, however if you use the wrong settings, you’ll end up showing your ads to people who weren’t interested in the first place. Take the following into … Read More

After careful detailed analysis, you’ve picked all the right keywords. Anyone searching for them has to be interested in what you are offering. So why are there so few clicks on any of your ads? How did you setup your ad groups? Creating campaigns with one single ad group packed with keywords and ads is not a good idea. This is … Read More

Now that we’re all being forced into using Enhanced Campaigns, we’re going to need to get used to having less control over who we target and how we target them. If you’ve never targeted mobile devices in the past or you’ve never been happy with their performance, you can block that traffic using the mobile bid adjustment of -100%. There … Read More

Google Enhanced Campaigns are coming and they will attack your account in July. You need to be prepared and I’m going to help you! The very short history of Enhanced Campaigns. Back around February of this year, Google announced that they were introducing Enhanced Campaigns. Simply put, Enhanced Campaigns remove some of your control over how you target your customers. … Read More

We all know that the people you target within AdWords are just as important as the keywords you target. At its most basic level, you want to avoid showing your ads to people who can’t purchase what you’re offering. Most AdWords accounts that I have reviewed over the years seem to configure the geographic targeting and never look back. Some … Read More

Although money plays an integral part of running an AdWords campaign, you quickly realize that the keywords you choose play a more important roll as to how your campaign’s perform. If you choose the wrong keywords, you may realize that much of it turns into high cost hot air. Using the right keywords, will help ensure that you pay less per click … Read More

Anyone using AdWords knows it can be pricey. Lowering your AdWords cost is not as simple as lowering your bids and/or budget. In fact, lowering your bids or budget could hurt the performance of your campaigns making them less profitable. It sounds strange but lowering could, in turn, raise your costs. What if some of your AdWords traffic is off … Read More

AdWords acts like an ecosystem of interconnecting and interacting parts. Some advertisers forget the importance of this ecosystem and how each part interacts with one another, which is why they don’t see their AdWords account perform well or they pay more for each click they happen to receive. Advertisers that do understand how they interact within the ecosystem, will give … Read More

If you’re running an AdWords account, you need to know how well it’s performing. Is that $10,000 you’re spending each month on AdWords, delivering more in return or are you simply paying for expensive hot air? Google’s answer to that question is conversion tracking. Take a small code snippet and place it on your sales page. Anyone who clicked on … Read More