Me and 22,000,000 people in Beijing

Posted by Dave CollinsDigital Marketing

Last year I was invited to speak at a Digital River conference in Shanghai. Not surprisingly, I had no idea that I was going to get trapped by an Icelandic ash cloud. Tomorrow I leave for another DR event in China, this time in Beijing. I have no idea what the banner says, but sincerely hope it has nothing to … Read More

Your product will never be ready

Posted by Dave CollinsDigital Marketing

Get it out there. The great software success stories all began their public lives as buggy and quirky. But they were first. If you’re developing something truly exciting, you need to have released it yesterday. Being first doesn’t mean that you’ll forever dominate your market. But when the clones and blatant copies appear, you’ll have a better chance than they … Read More

When will the Facebook bubble burst?

Posted by Dave CollinsDigital Marketing, Marketing

I’m perpetually baffled by Facebook. I use it and I like it, but I don’t see how they’re ever going to make enough money from their advertising to break-even, let alone make a profit. To me it’s simple. I go to Google because I want to find something. The search results and ads that I see in Google are (mostly) relevant … Read More

Pissing off customers is bad for business (Symantec)

Posted by Dave CollinsDigital Marketing

Broadly speaking, there are two types of people in the world. Reasonable and angry. Reasonable people show sound judgement, make rational decisions and usually make logical decisions even when unhappy. They make good friends. Angry people, on the other hand, lash out at the world, are prone to rash decisions and can make really bad enemies. Here’s the key point. … Read More

Software Mad Men

Posted by Dave CollinsDigital Marketing, General

A search for speed up my PC on Google (predictably) produces a lot of ads featuring surprisingly happy women. In fact five out of the first ten ads I clicked: Clearly this segment of the industry believe that deliriously happy (usually blonde) women sell software, but why? Could it be that they’re trying to sell to women? Unlikely. An old Squidoo … Read More

Lack of clarity = confusion

Posted by Dave CollinsDigital Marketing, Website Optimisation

After a recent (horrible) virus experience, I’ve taken all reasonable steps to protect my system. I use Google Chrome, and use the excellent NotScripts to protect my web browsing. One of the useful features of NotScripts is that when I get to a website, I have to allow scripts to run, and if I’m not sure about a domain, I … Read More

Innovation can cripple your business

Posted by Dave CollinsDigital Marketing

Most (but not all) business sectors are driven by the need to innovate. Yet consumers and business are fickle. We want innovative tech devices, but get annoyed when our media streamer isn’t as reliable as our CD player. We want ground breaking features in our new cars, then get annoyed when the electronic seat memory positions can’t be overridden manually. … Read More

I’m a software developer. What software should I write?

Posted by Dave CollinsDigital Marketing

It’s a common question. Software developer leaves school or university and is great at churning out tight, functional, well-written code. Software developer doesn’t want to work for someone else, and likes the idea of running their own software company. But s/he doesn’t know what to write that will sell. They could start by following the wisdom of crowds through Google: … Read More

Technology is no cure for stupidity

Posted by Dave CollinsDigital Marketing

This was captured by my wife when she went to book tickets online for an event at the Royal Albert Hall. The team responsible for running the website and booking system clearly know that their server isn’t up to the task. So they’ve found a solution. I don’t know who first invented the numbered ticket queueing system loved by under-staffed … Read More

WARNING: Health alert for Software Developers

Posted by Dave CollinsDigital Marketing

There are many talented software developers in the world, and many people with great business skills. And while there are some lucky enough to be both, they are a tiny minority. Hence the number of great software products that never become great businesses. Software developers fall into the extreme-high-risk category of contracting Developer Syndrome. Although at first the symptoms may be … Read More