Support is a thing of the past

Posted by Dave CollinsDigital Marketing

The meaning of the word support seems to have become heavily diluted, to the point where it means something else entirely. Have a look at my Monday experiences so far: (1) I’ve been having issues with the Google AdWords Editor software. It won’t upload data for one of our client accounts, and instead gives me an error. After entering new … Read More

Watch your grammar

Posted by Dave CollinsDigital Marketing

Bad grammar drives me crazy. Spelling mistakes make me foam at the mouth. I wish I could say that means that my emails are free of all errors and that I’ve never been guilty of a typo, but it doesn’t. It just means that I feel unreasonably upset when I spot them. It also means that I am particularly fastidious … Read More

Google Code Search

Posted by Dave CollinsDigital Marketing

Yesterday, Google launched Code Search, a place that gives programmers “a single place to search publicly accessible source code”. Of course, this competes with both Koders and Krugle, which offer more features and far nicer interfaces.  Nevertheless, it’s good to see that Google are making an effort to reach out to software developers. Code Search isn’t the only new thing … Read More

Suffering from B.O?

Posted by Dave CollinsDigital Marketing

Backlink Obsession, that is. No, I didn’t coin the term, but it is used in a recent posting by Matt Cutts, which is a very worthwhile read for anyone with even a mild interest in PageRank. Last week, a new set of PageRank values were exported to the Google data centers, which means that some of you may have noticed … Read More

Milk, eggs and some photo editing software, please

Posted by Dave CollinsDigital Marketing

This is surely a sign of things to come. Tesco, the largest retailer in Britain, has announced that it’s launching a range of budget own-brand software. The supermarket giant will be selling six different packages by the end of this month, including office and security software, and each title will cost less than £20. It’s not surprising, really. Like most … Read More

Small Print That Kills

Posted by Dave CollinsDigital Marketing

Warning: Friday rules apply to this posting. Terms and conditions apply. When I was a young boy, growing up in Manchester (England), the summer holidays from school went on forever. Everyone knew everyone else around them by name, the streets were safe, there was no real crime, and people never used to lock their front doors. Nowadays many of us … Read More

Sharon Housley Interview

Posted by Dave CollinsDigital Marketing

There’s a good chance that most of the people reading this entry already know who Sharon Housley is. Whether because of FeedForAll, SoftwareMarketingResource, the Shareware Industry Conference or any of her other (many) projects and commitments. In this exclusive interview, Sharon reveals her thoughts on the most effective marketing areas for software developers, how she alleviates her workload, her top … Read More

Fruit, trees and the forest

Posted by Dave CollinsDigital Marketing

There are times when I feel as though I live in a slightly different reality. A few examples. (1) Knocking imagination on the head. One of the companies that we work with sells Windows Automation Software. It’s a great piece of software that’s been around since 1997, but they’re always looking at new ideas. Recently they decided to post a … Read More

Social bookmarking site comparison

Posted by Dave CollinsDigital Marketing

If you’re interested in social bookmarking sites, but unsure which ones are worth your while, have a look at this post over at Read/Write Web. They’ve compared the most popular sites, in terms of features as well as user number estimates. Well worth a look. The Social Bookmarking Faceoff