2012 will be the year of Google+

Posted by Dave CollinsGeneral

When a competing product offers similar benefits, a little dissatisfaction may be all that’s needed to make the leap. If Facebook do nothing by the way of change or burn a few more privacy/usability bridges, Google+ will undoubtedly prosper. Probably…

A new kind of interface

Posted by Dave CollinsMarketing

The problem with new is that users don’t like to learn. Unless there’s something in it for them. New for the sake of new usually just means difficult.

Go ahead: pamper your bum (or ass)

Posted by Dave CollinsMarketing

How do you choose your toilet paper? Your first thought might be that price is the dominant factor, but you’ll almost certainly take into account the texture/comfort factor as well. None of us want to use the low-grade sandpaper that we saw in our schools, for example. A few extra pence can make for a far more comfortable experience.

Bad service is your opportunity

Posted by Dave CollinsGeneral

A few weeks ago I had the dubious pleasure of staying in one of the worst hotels I have ever set foot in. How does this relate to your business?