When a competing product offers similar benefits, a little dissatisfaction may be all that’s needed to make the leap. If Facebook do nothing by the way of change or burn a few more privacy/usability bridges, Google+ will undoubtedly prosper. Probably…
The problem with new is that users don’t like to learn. Unless there’s something in it for them. New for the sake of new usually just means difficult.
How do you choose your toilet paper? Your first thought might be that price is the dominant factor, but you’ll almost certainly take into account the texture/comfort factor as well. None of us want to use the low-grade sandpaper that we saw in our schools, for example. A few extra pence can make for a far more comfortable experience.
A few weeks ago I had the dubious pleasure of staying in one of the worst hotels I have ever set foot in. How does this relate to your business?