We already know what makes a person attractive: symmetry and (apparently) a resemblance to our parents. The latter is disturbing beyond words. But what makes a website attractive? Probably not symmetry, and certainly nothing to do with our parents. Colour? Use of space? Eye-catching graphics? Clarity? A picture of a grinning model wearing a headset? Probably a combination of most … Read More
Google have always maintained a strict separation between their paid ads and organic listings, yet I believe that this has now changed. At least in terms of strategy.
Most businesses choose to take advantage of the persuasive powers of numbers at some point, but a recent post on Google’s Inside AdWords left me less than impressed: “Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic? Google statisticians … Read More
As you read this, your AdWords stats from last week or the week before may have changed since you last looked at them. No, this isn’t some form of AdWords trickery. It has to do with a little known fact that recorded conversions are applied to the date of the ad click, and not the date of the conversion. So if you … Read More
I used to be strongly opposed to using Google Analytics and AdWords together, but I used to be skinny and muscular too. Things change. My single issue with using Analytics was that it wasn’t free. You paid for the use of Google’s software by supplying them with your data. If you’re aware of this, and decide that the price you’re … Read More