What makes a website attractive?

Posted by Dave CollinsWebsite Usability

We already know what makes a person attractive: symmetry and (apparently) a resemblance to our parents. The latter is disturbing beyond words.

But what makes a website attractive?

Probably not symmetry, and certainly nothing to do with our parents.

Colour? Use of space? Eye-catching graphics? Clarity? A picture of a grinning model wearing a headset?

Probably a combination of most of the above.

The real question, however, is whether it matters.

Bafflingly, a large number of companies prioritise the appearance of their website over how well it functions.

Question: When did wowing your visitors become more important than engaging with them?

From a marketing perspective, the answer to what makes a website attractive is how well it performs.

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