Fewer people are looking for your software. More people are itching.

Posted by Dave CollinsMarketing

Google trends never lies. Less people are looking for your software than ever before. And the trend suggests a continuing decline. The reason is simple. They don’t need it. When people have a problem, they go looking for a solution. If people don’t realise they have a problem, they look for pictures of cute animals. And if technology means that … Read More

The great keyword mistake

Posted by Dave CollinsSEO

The mistake goes something like this. You look at your Analytics data and identify the main keywords that are pulling in visitors to your website. If you’re clever you’ll run each of them through Google Trends to see which way the wind’s blowing. You then start optimising your website for the strongest performers. The mistake is that you’re only looking … Read More

How much can you crap on your users before they notice the smell?

Posted by Dave CollinsMarketing

Many people are concerned by how much information Google have on them. Yet many of these same people share an incredible amount of information with their Facebook friends, and often with friends of their friends. I use Facebook, and think it’s great. But I’m careful to the point of paranoia with what I share. Like AdWords, many of Facebook’s defaults … Read More

How do you compete with free? Quickly!

Posted by Dave CollinsMarketing, Website Optimisation

Napster and Spotify have an uphill battle because of their competition. They compete with your radio, your MP3 collection, your CDs, your dusty record collection, internet radio, illegal downloads, the music collection of your friends, apathy and more. So how do they persuade people to part with their cash? They do it quickly. Their website main pages are classic examples … Read More

Drop the hype and deliver quality

Posted by Dave CollinsMarketing

We live in an age of hype. Every product or service we come across is the latest, greatest, fastest and cleanest, and independent tests consistently prove it. Yet people appear to be growing weary of hype. 2011 might be a good time to start focusing on actual quality rather than hot air and hype. Take the concept of internet marketing gurus. Most … Read More

When will the Facebook bubble burst?

Posted by Dave CollinsDigital Marketing, Marketing

I’m perpetually baffled by Facebook. I use it and I like it, but I don’t see how they’re ever going to make enough money from their advertising to break-even, let alone make a profit. To me it’s simple. I go to Google because I want to find something. The search results and ads that I see in Google are (mostly) relevant … Read More

Pissing off customers is bad for business (Symantec)

Posted by Dave CollinsDigital Marketing

Broadly speaking, there are two types of people in the world. Reasonable and angry. Reasonable people show sound judgement, make rational decisions and usually make logical decisions even when unhappy. They make good friends. Angry people, on the other hand, lash out at the world, are prone to rash decisions and can make really bad enemies. Here’s the key point. … Read More