The web is dead?

Posted by Dave CollinsGeneral

Yes it is, according to Wired in The Web Is Dead. Long Live the Internet. “Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting… You’ve spent the day on the Internet — but not on the Web. And you … Read More

1 + 1 doesn’t have to be 2

Posted by Dave CollinsMarketing, Website Optimisation

We’re short of time, so I’m going to try to keep this quick and simple. Website X gets 20,000 visitors a day. 8,000 of the visitors remain on the website and click at least one link. 40%. 500 of them spend a significant amount of time on the website and engage with the content. 6.25%. 20 of them sign up. 4.0%. Website … Read More

Paessler’s PRTG 8 and a new licensing model

Posted by Dave CollinsDigital Marketing

One of the less-than-ideal aspects of buying software today is the inevitable license tangles and restrictions. Like it or not, you’ll invariably pay for aspects of the software that you won’t ever use, just to get the features you need. Until now anyway. “With the upcoming release of PRTG 8, Paessler takes a revolutionary step and completely simplifies its licensing … Read More

Finally some good news on the economy

Posted by Dave CollinsEconomy

The State of SMB IT Survey September 2010 is now available for download, and it has some cautious but good news: “After weathering the economic storm of 2009 then treading cautiously in the first half of 2010, small and medium business IT professionals are slowly but surely navigating the course back to “business as usual.” While the global economic outlook … Read More

Amazon go PPC

Posted by Dave CollinsGeneral

“Amazon Product Ads provides a new, highly targeted advertising channel. Amazon’s world class shopping experience and product pages ensures you only pay for qualified customers. You don’t pay for customers to read about and view your products on Amazon. You only pay when they click on your ad to go to your Web site.“

SEO is dead. Again.

Posted by Dave CollinsSEO

Every few months, someone else has a new angle on why SEO has died. In fact a search on Google for SEO is dead produces over 5 million results. Note that a search for SEO is hard produces over 20 million results. That boosts my faith in humanity. The latest flavour of “it’s the end of SEO as we know … Read More

Web 2.0 Suicide Machine

Posted by Dave CollinsGeneral

“Tired of your Social Network? Liberate your newbie friends with a Web2.0 suicide! This machine lets you delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web2.0 alterego. The machine is just a metaphor for the website which moddr_ is hosting; the belly of the beast where the web2.0 suicide scripts … Read More

Is the iPad killing the software industry?

Posted by Dave CollinsDigital Marketing, General

The iPad is a remarkable device. My three year-old little girl learnt how to use it within minutes, I learnt how to use it within an hour or so, and it beautifully highlights almost all of the problems of working with PCs. Buying software couldn’t be simpler. There are no minimum system requirements, no drivers, no runtimes or codecs needed, … Read More

TipFrom.Me – turning customers into sellers

Posted by Dave CollinsDigital Marketing, Marketing

What would you consider to be the most relevant source of information when it comes to what you buy? Magazines? Online reviews? TV ads? What about your friends? TipFrom.Me is a unique service that lets you turn your web customers into an active sales force. Whenever your customers purchase your products they will be given the opportunity to share a “Tip” to … Read More

Google Instant – an AdWords disaster?

Posted by Dave CollinsGoogle Ads

I’ve just seen Google Instant for the first time. It’s a simple idea. As you type your search term, the results appear in real time. It’s also a really bad idea. As you type your search term, the ads also appear in real time. Imagine I’m interested in finding a hotel in Londonderry. As I start typing the word hotel, the results … Read More