1 + 1 doesn’t have to be 2

Posted by Dave CollinsMarketing, Website Optimisation

We’re short of time, so I’m going to try to keep this quick and simple.

Website X gets 20,000 visitors a day.

8,000 of the visitors remain on the website and click at least one link. 40%.

500 of them spend a significant amount of time on the website and engage with the content. 6.25%.

20 of them sign up. 4.0%.

Original bounce rate

Website X wants more sales. So they start spending more money on advertising.

But because they have a 60% bounce rate, 60% of what they spend on advertising will be thrown away.

They stop spending more on advertising.

One day the people behind Website X have a brainwave: They need to reduce the bounce rates.

One month later, they’re already seeing a 50% improvement.

They still get 20,000 visitors a day.

Yet as a result of their optimising for conversions, 12,000 of the visitors remain on the website and click at least one link. 60%.

From here, the percentages remain the same, but bottom line increases.

750 of them spend a significant amount of time on the website and engage with the content. 6.25%.

30 of them sign up. 4.0%.

Optimised bounce rate

A 50% increase in conversions resulted in a 50% increase in sales.

Optimising your website for conversions really works. Some time ago we handled this for one of our clients and generated a 75% improvement in the first month.

Read that again: a 75% improvement.

Just so you know where we’re coming from, we no longer provide this as a service.

But you can (and should) do it for yourself. It’s become absurdly simple.

We use Optimizely – and I strongly recommend you do too. Give it a try.

Some additional notes: (1) Dropping your bounce rate from 60% to 40% is doable. (2) We don’t receive anything for plugging Optimizely. We do it because they offer a great product at a great price.