We’re short of time, so I’m going to try to keep this quick and simple.
Website X gets 20,000 visitors a day.
8,000 of the visitors remain on the website and click at least one link. 40%.
500 of them spend a significant amount of time on the website and engage with the content. 6.25%.
20 of them sign up. 4.0%.
Website X wants more sales. So they start spending more money on advertising.
But because they have a 60% bounce rate, 60% of what they spend on advertising will be thrown away.
They stop spending more on advertising.
One day the people behind Website X have a brainwave: They need to reduce the bounce rates.
One month later, they’re already seeing a 50% improvement.
They still get 20,000 visitors a day.
Yet as a result of their optimising for conversions, 12,000 of the visitors remain on the website and click at least one link. 60%.
From here, the percentages remain the same, but bottom line increases.
750 of them spend a significant amount of time on the website and engage with the content. 6.25%.
30 of them sign up. 4.0%.
A 50% increase in conversions resulted in a 50% increase in sales.
Optimising your website for conversions really works. Some time ago we handled this for one of our clients and generated a 75% improvement in the first month.
Read that again: a 75% improvement.
Just so you know where we’re coming from, we no longer provide this as a service.
But you can (and should) do it for yourself. It’s become absurdly simple.
Some additional notes: (1) Dropping your bounce rate from 60% to 40% is doable. (2) We don’t receive anything for plugging Optimizely. We do it because they offer a great product at a great price.