I just received an email from one of the UK’s main grocery outlets. The email looked clean, fresh and inviting. For each of the offers they had a picture of the product, the name, price, saving and original price. Here’s what I found interesting. I was more interested in the original price (shown with a line through it) than the … Read More
BBC News: great content, horrible website
As a very regular user of the BBC news website, and someone who works with website optimisation and usability, I was geekishly excited when I heard that the BBC were in the process of a major redesign. Yet what a disappointment! The preview certainly sounded good: • a fresh, updated design, with more space for the main stories of the … Read More
Official: No average position on Google’s display network. “You do not even need to look at that column.”???
Average position is a reasonably useful indicator within your AdWords account. So how is average position calculated for ads on Google’s Display (content) Network? Ads aren’t always displayed vertically, so what do the numbers actually mean? We contacted Google’s support for clarification, and their answer was a little surprising: “Thank you for your patience in awaiting this email. I understand … Read More
The reality of AdWords SiteLinks
In case you haven’t noticed, Google have recently opened up a somewhat old feature to all AdWords account holders: Ad SiteLinks. In short, it can potentially make your ad stand out from those of your competition. To use it is rather easy. Go to your campaign settings, and under the ad extensions section you will find an item offering to … Read More
How and why most of the world needs Facebook sexual health in their advertising
Research by Dan Zarrella suggests that certain words have a greater impact in social media than others. The Most Facebook-Shareable Words vs. The Least Shareable Words on Facebook. Not exactly a great surprise, but the research also found that “techie and social-media dork favorite topics like Twitter, Google, and the iPhone aren’t very popular with the mainstream Facebook audience“. So … Read More