Great deal, bad design

Posted by Dave CollinsGeneral

I just received an email from one of the UK’s main grocery outlets. The email looked clean, fresh and inviting. For each of the offers they had a picture of the product, the name, price, saving and original price. Here’s what I found interesting. I was more interested in the original price (shown with a line through it) than the … Read More

Time to tap into the mobile revolution

Posted by Dave CollinsGeneral

Amazon are an interesting beast, and in many ways serve as an ideal example of how to do almost everything in just the right way. Their website’s functionality is excellent, with an obvious leaning towards practicality over beauty. Their Prime system is sheer genius – and means that I not only spend far more money with them each year, but … Read More

More sales for nothing and your clicks for free

Posted by Dave CollinsWebsite Optimisation

You are losing website visitors. Right now, even as you read this, people are coming to your website, not finding what they need and leaving. Most will never return. Terrifyingly, many were looking for the very solution that you provide. Yet they didn’t stay on your website long enough to realise it. On Wednesday August 11th, I’ll be holding a … Read More

BBC News: great content, horrible website

Posted by Dave CollinsWebsite Optimisation

As a very regular user of the BBC news website, and someone who works with website optimisation and usability, I was geekishly excited when I heard that the BBC were in the process of a major redesign. Yet what a disappointment! The preview certainly sounded good: • a fresh, updated design, with more space for the main stories of the … Read More

Going to the Software Industry Conference

Posted by Dave CollinsGeneral

“All my bags are packed, and I’m ready to go… “; except they’re not packed yet, and I’m far from ready. Tomorrow morning I leave for the Software Industry Conference in Dallas, Texas. If you’re planning on attending, I’ll be the red-eyed, jet-lagged English guy trying to remember his name at the reception desk. Please take pity on me – … Read More

Are UK politicians starting to understand the web?

Posted by Dave CollinsGeneral

The BBC News website are showing edited highlights of a video conference between David Cameron (British Prime Minister) and Mark Zuckerberg (Facebook), discussing the Governments plans to use Facebook for seeking ideas on spending cuts. I’m not yet certain whether the whole thing is a clever piece of PR, an act of desperation, or a government who finally understand what … Read More

Official: No average position on Google’s display network. “You do not even need to look at that column.”???

Posted by Dave CollinsGoogle AdWords

Average position is a reasonably useful indicator within your AdWords account. So how is average position calculated for ads on Google’s Display (content) Network? Ads aren’t always displayed vertically, so what do the numbers actually mean? We contacted Google’s support for clarification, and their answer was a little surprising: “Thank you for your patience in awaiting this email.  I understand … Read More

The reality of AdWords SiteLinks

Posted by Aaron WeinerDigital Marketing, Google AdWords

In case you haven’t noticed, Google have recently opened up a somewhat old feature to all AdWords account holders: Ad SiteLinks. In short, it can potentially make your ad stand out from those of your competition. To use it is rather easy. Go to your campaign settings, and under the ad extensions section you will find an item offering to … Read More

How and why most of the world needs Facebook sexual health in their advertising

Posted by Dave CollinsGeneral, Google AdWords

Research by Dan Zarrella suggests that certain words have a greater impact in social media than others. The Most Facebook-Shareable Words vs. The Least Shareable Words on Facebook. Not exactly a great surprise, but the research also found that “techie and social-media dork favorite topics like Twitter, Google, and the iPhone aren’t very popular with the mainstream Facebook audience“. So … Read More